Marketing

Exclusive end-to-end sales and marketing solutions built to scale.

We help grow your reach and revenue (and shrink your time spent on it)

We’ll build a comprehensive, bespoke growth engine for you that connects with clients, prospects, and other advisors to drive measurable organic and inorganic growth—activating a flywheel of opportunity for your business and positioning you as a market leader.

A cohesive, multistep approach to driving growth, efficiency, and engagement

Brand & customer strategy

Brand & customer strategy

Stand out with a defined identity and cross-channel strategy that differentiates you and positions you as providing more value.

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Sales channel optimization

Sales channel optimization

Enhance all touchpoints in your sales funnel to be optimized for your goals and better connect with your target market.

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Customer experience

Customer experience

Understand how people want to engage with you and create meaningful customer journeys.

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Digital marketing

Digital marketing

Harness the power of digital to expand brand awareness, connect with clients, and boost business performance.

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Marketing effectiveness

Marketing effectiveness

Identify your biggest marketing opportunities and create an action plan trackable against your initial goals.

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Insights & analytics

Insights & analytics

Understand your key sales and marketing metrics, then optimize your ability to execute against them and drive growth.

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Proprietary solutions that drive value and success

A brand built just for you

We’ll cultivate a brand and graphic identity to reflect and promote your vision. Then, we’ll help you connect meaningfully with your ideal client.

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Exclusive marketing plans

Stay top of mind with clients and prospects with quarterly marketing plans tailored to multiple demographics.

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More leads with less effort

It couldn't get simpler. We'll fill your pipeline with leads, then ramp up your conversion potential with targeted marketing.

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Our results say it best

“Are you prepared to turn your recruiting efforts into success? Cetera’s tools give us strong leads we can target and track and turn into advisors.”

Greg Brackett

Greg Brackett

BAR Financial

“I might be a really good financial advisor, but I’m not a marketer. Cetera has the right people in place to help.”

Jim Starnes

Jim Starnes

Totus Wealth Management

“Cetera's established marketing and growth resources are industry-leading and helped us envision a better future for our practice and for our clients.”

Dean Packard

Dean Packard

Harvest Wealth

 
 

Take the first step towards greater success

Connect with one of our Business Development Specialists to discover how our marketing resources and personalized support will put your brand—and your business—in front of more clients.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

LeadEngine | Financial Institutions

LeadEngine

Fill your pipeline with leads.

Turn prospects into clients with ease

LeadEngine powers your program with solutions designed to attract and engage motivated prospects. Whether you’re hosting impactful events or receiving high-intent leads directly, it keeps your pipeline full and your momentum strong—with up to 100% cost reimbursement to support your success.

Home Marketing LeadEngine

LeadEngine gets results

94,000+

94,000+

leads delivered*

$1.5+ billion

$1.5+ billion

total assets in pipeline*

$220+ million

$220+ million

total assets added, and growing daily*

$6.5+ million

$6.5+ million

average assets in pipeline per advisor*

Your pipeline. Unlimited possibilities.

Get high-intent, qualified leads delivered straight to your advisors' inboxes from SmartAsset. To maximize their potential and close more new clients, they can opt for live phone introductions to leads.

Fill your next workshop or seminar with motivated, high-quality leads through LeadJig. Advanced targeting ensures you're connecting with the right audience, increasing attendance and engagement.

Simplify seminar prospecting with White Glove’s “done for you” marketing approach. From promotion to registration, every detail is covered so your advisors can focus on delivering value to potential clients.

See what your peers have to say

“In four months with LeadEngine, I have three new clients and over $1M in assets closed with another $1.5M in pipeline.”

Michael Argiro

Michael Argiro

4T Financial

“I wish I did this 20 years ago! In just two years, I've raised $30 million new assets and had a larger pipeline than ever.”

Chad Coe

Chad Coe

Coe Financial Group

“LeadEngine saves time, focuses energy, and is the equivalent of modern-day networking. Participating in this program is a clear winner!”

Evan Guido

Evan Guido

Avantax

Win over prospects more easily with MarketingCentral

A Cetera exclusive: our automated campaigns and personalized cross-channel marketing strategies help your advisors engage leads throughout the prospecting process.

Learn More
Business woman demonstrating MarketingCentral functionality with laptop

*Performance results for Cetera financial professionals using LeadEngine as of January 2025.

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LeadEngine

LeadEngine

Fill your pipeline with leads.

Turn prospects into clients with ease

LeadEngine powers your business with solutions designed to attract and engage motivated prospects. Whether you’re hosting impactful events or receiving high-intent leads directly, it keeps your pipeline full and your momentum strong—with up to 100% cost reimbursement to support your success.

Home Marketing LeadEngine

LeadEngine gets results

94,000+

94,000+

leads delivered*

$1.5+ billion

$1.5+ billion

total assets in pipeline*

$220+ million

$220+ million

total advisory assets added, and growing daily*

$6.5+ million

$6.5+ million

average assets in pipeline per advisor*

Your pipeline. Unlimited possibilities.

Get high-intent, qualified leads delivered straight to your inbox from SmartAsset. To maximize your potential and close more new clients, you can opt for live phone introductions to leads.

Fill your next workshop or seminar with motivated, high-quality leads through LeadJig. Advanced targeting ensures you're connecting with the right audience, increasing attendance and engagement.

Simplify seminar prospecting with White Glove’s “done for you” marketing approach. From promotion to registration, every detail is covered so you can focus on delivering value to potential clients. 

See what your peers have to say

“In four months with LeadEngine, I have three new clients and over $1M in assets closed with another $1.5M in pipeline.”

Michael Argiro

Michael Argiro

4T Financial

“I wish I did this 20 years ago! In just two years, I've raised $30 million new assets and had a larger pipeline than ever.”

Chad Coe

Chad Coe

Coe Financial Group

“LeadEngine saves time, focuses energy, and is the equivalent of modern-day networking. Participating in this program is a clear winner!”

Evan Guido

Evan Guido

Avantax

Make a strong first impression with GrowthLine

Our team of seasoned marketing pros will help ensure your brand, visual identity and digital presence are optimized for greatest impact across your marketing needs.

Learn More
Business man and woman designing a website on a computer using GrowthLine
Business woman demonstrating MarketingCentral functionality with laptop

Win over prospects more easily with MarketingCentral

We’ll help you build and implement a holistic marketing strategy across digital media to keep your leads engaged and promote the benefits of working with you.

Learn More

*Performance results for Cetera financial professionals using LeadEngine as of January 2025.

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MarketingCentral | Financial Institutions

MarketingCentral

Automate your outreach. Maximize your potential.

Engage clients and prospects where they are

Bring potency and personalization to your advisors’ marketing and communications strategy. Our advanced platform, MarketingCentral, helps them seamlessly connect across multiple channels.

Home Marketing MarketingCentral

Marketing with reach

24,000

24,000

social posts per month

40,000

40,000

email campaigns per month

4.8 million

4.8 million

investors reached per month

MarketingCentral: Where growth meets efficiency

Business woman demonstrating MarketingCentral functionality with laptop

Advisors can efficiently build a holistic plan to stay connected to clients and prospects through email, social media, events, and print.

Email and social campaigns can be scheduled for effortless set-and-forget consistency.

Maximize outreach with our four-segment multimedia marketing plans. They’re completely customized and compliance-approved for plug-and-play ease.

Campaigns can be customized to different segments of your advisors’ books to better target client needs and uncover new opportunities for growth.

Implement our targeted recruiting campaigns to attract new talent and stay engaged throughout the prospecting process.

Our multichannel library of regularly updated content helps ensure your advisors’ communications are relevant and welcomed.

Let AI curate a personalized library of great content from top sources for your advisors to share across channels.

Connect more while doing less

“MarketingCentral has been a game-changer—we don't need to worry about scheduling outreach or content. This is truly set it and forget it.”

Ryan Marshall

Ryan Marshall

ELA Financial Group

“I sincerely believe financial professionals that aren't using this tool are missing out on potential new business.”

Pamela Malara

Pamela Malara

Bank of St. Francisville

“Marketing doesn't have to be overwhelming. With MarketingCentral, just a few clicks and it’ll seem like you spend way more time than you do on marketing and communications.”

Alison McClure

Alison McClure

Ohana Wealth Management

Marketing plans as good as your financial plans

It doesn’t get easier than this. Advisors can flip a switch to automate professionally curated marketing plans across multiple demographics. Pre-approved content is available for email and social, plus recommendations for digital or in-person events.

Nurture (and fill) your pipeline with LeadEngine

What makes it even easier for your advisors to use MarketingCentral to stay connected to your program’s pipeline of leads? Us filling that pipeline for you.

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Average MarketingCentral usage data as of August 2024.

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MarketingCentral

MarketingCentral

Marketing really can be this easy.

Engage clients and prospects where they are

Bring potency and personalization to your communication strategy with our advanced marketing platform, MarketingCentral. Seamlessly engage, prospect, and recruit across multiple channels.

Home Marketing MarketingCentral

Marketing with reach

24,000

24,000

social posts per month

40,000

40,000

email campaigns per month

4.8 million

4.8 million

investors reached per month

MarketingCentral: Where growth meets efficiency

Business woman demonstrating MarketingCentral functionality with laptop

Build a comprehensive communications strategy to connect with clients and prospects through email, social media, events, and print marketing.

Maximize your outreach with our four-segment multimedia marketing plans. They’re completely customized and compliance-approved for plug-and-play ease.

Schedule email and social campaigns for effortless set-and-forget consistency.

Access regularly updated content from the multichannel library to ensure your communications are relevant.

Stay in touch and get more facetime with clients using our virtual and in-person event management tools.

Leverage a collection of multi-touch email sequences, social posts, and thought leadership materials to recruit advisors to your business.

Let AI curate a personalized library of great content from top sources to share across your social media channels, refining your library based on the content you select.

Connect more while doing less

“MarketingCentral has been a game-changer—we don't need to worry about scheduling outreach or content. This is truly set it and forget it.”

Ryan Marshall

Ryan Marshall

ELA Financial Group

“I sincerely believe financial professionals that aren't using this tool are missing out on potential new business.”

Pamela Malara

Pamela Malara

Bank of St. Francisville

“Marketing doesn't have to be overwhelming. With MarketingCentral, just a few clicks and it’ll seem like you spend way more time than you do on marketing and communications.”

Alison McClure

Alison McClure

Ohana Wealth Management

Marketing plans as good as your financial plans

It doesn’t get easier than this. Just flip a switch to automate professionally curated marketing plans across multiple demographics. Pre-approved content is available for email and social, plus recommendations for digital or in-person events.

Build your brand value

Empower your engagement and recruiting efforts to work in concert and reinforce your value proposition with a memorable, cohesive brand identity and digital presence.

Learn More
Business man and woman designing a website on a computer using GrowthLine

Nurture (and fill) your pipeline

MarketingCentral’s automated campaigns and personalized marketing strategies greatly simplify keeping your pipeline of leads engaged. Even better, we can fill that pipeline for you.

Learn More

Average MarketingCentral usage data as of August 2024.

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GrowthLine

GrowthLine

We’ll put your brand ecosystem to work for you.

Outshine your competition

With GrowthLine, our specialists work with you to create a complete brand experience to promote your value proposition, engage clients and prospects, recruit new talent—and set you apart. Valued at up to $150,000, it's offered at no cost to you when you join Cetera.

Home Marketing GrowthLine
BISA Technology Innovation Award 2025

The award’s great. Your reward’s greater.

GrowthLine was honored with this year’s BISA Technology Innovation Award for its contributions to technological advancement. But you’ll be most appreciative of its contributions to helping you attract and engage clients, prospects, and talent.

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It's time to grow for it

Looking for more growth? Your participation in the GrowthLine program entitles you to our Growth Guarantee—we guarantee you’ll grow at least 50% more, or we'll refund your affiliation fees. Where else can you get a promise like that?

Not for consumers • Not investment advice • Limited to refund of initial affiliation fee. See terms & conditions.

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Growth Guarantee

Be the center of attention

300%

300%

more unique visitors to website

200%

200%

increase in reach on social media

80%

80%

increase in organic search traffic

We meet you where you are

Our digital audit gives you an extensive evaluation of how you’re being seen across channels—so we can build a strategy for measurable growth.

Business man and woman designing a website on a computer using GrowthLine

Our elevation of your website and digital presence will make it easier for your business to be found by the people you want to attract.

Fast. Responsive. Simple to use. Secure. We’ll optimize your site to encourage engagement designed to turn visitors into leads, and clients into referrers.

Wow, impress, and win screen time across social platforms with a tech-powered plan leveraging automated campaigns and pre-scheduled communications.

Then take you where you want to grow

More clients and wallet share

More clients and wallet share

55%

more annual revenue growth than comparable peers

More organic growth

More organic growth

$17.5+ billion

incremental AUA from participating advisors

More impact delivered 

More impact delivered 

2,300+

advisors served

Grow more with GrowthLine

“The GrowthLine team took time to understand our personality, our brand, our uniqueness, and then refreshed our website to make it all come to life.”

J.R. Phillips

J.R. Phillips

Premier Retirement Plan Advisors

“We’ve been thrilled with the responsiveness, professionalism, and quality of the work Cetera’s done for us, empowering us to share our vision with clients old and new.”

Dean Packard

Dean Packard

Harvest Wealth

“The GrowthLine team really took their time to understand our unique footprint in the financial world and customized our website to be first-class.”

Mark Burgdorf

Mark Burgdorf

Burgdorf Wealth Managers

Business woman demonstrating MarketingCentral functionality with laptop

Animate your ecosystem with MarketingCentral

Elevate your engagement strategy with automated campaigns, tailored marketing plans, and customizable content that keep you front and center with clients and prospects.

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Boost leads and conversion with LeadEngine

The only thing that can improve upon your newly strengthened brand presence is a strong pipeline of leads to take notice—and we can fill it for you.

Learn More

The BISA Technology Innovation Award is designed to recognize leadership in the advancement of the financial industry’s products, services, and platforms through technology innovation. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

Data based on Cetera financial professionals using GrowthLine who have completed all program initiatives from May 2021 through December 2024.

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Flagship Solutions for Financial Advisors

Financial Advisors

Flagship Solutions

The right tools—and the right people behind them

Plenty of firms provide resources that can support your business. We design our tech, tools, and teams to promote your growth and success.

Advanced Planning Group

Advanced Planning Team

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.

Learn More

Advanced Time Segmentation

Advanced Time Segmentation

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.

Learn More

AdviceWorks®

AdviceWorks®

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.

Learn More

Compliance

Compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”

Learn More

Growth360

Growth360

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.

Learn More

GrowthLine

GrowthLine

Create a multimedia marketing presence to drive measurable results attracting and engaging clients, prospects, and new advisor talent.

Learn More

LeadEngine

IntelligenceEngine

Grow your wallet share with a connected suite of solutions and services that uncover hidden assets and deepen client relationships.

Learn More

LeadEngine

LeadEngine

Have local, high-intent, screened and qualified client leads sent directly to your inbox.

Learn More

Legacy Builder

Legacy Builder

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.

Learn More

Marketing

Marketing

Expand your reach and your revenue with our extensive suite of customized services to drive organic and inorganic growth.

Learn More

MarketingCentral

MarketingCentral

Leverage exclusive, automatable marketing plans tailored to multiple demographics that make outreach as easy as flipping a switch.

Learn More

My Advice Architect®

My Advice Architect®

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.

Learn More

Onboarding

Onboarding

Our high-touch Onboarding Navigator experience keeps your focus on your clients and your business, not your move.

Learn More

Portfolio Solutions

Portfolio Solutions

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.

Learn More

Research and Insights

Research and Insights

Showcase the value of your service to clients with our informative research and insights.

Learn More

Retirement Plan Specialists

Retirement Plan Specialists

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Learn More

RIA Blueprint

RIA Blueprint

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.

Learn More

Cetera Investment Services | Statement of Financial Strength

Cetera Investment Services

Home Statement of Financial Strength

Statement of Financial Strength

Founded in 1984, Cetera Investment Services LLC is a self-clearing broker-dealer and insurance agency serving the clients of more than 455 financial institutions with assets ranging from $31 million to $141+ billion nationwide. Our financial soundness and strength are derived from our business model, the financial strength and liquidity of our parent company, Cetera Financial Group, and our leadership in regulatory compliance and strict adherence to our principles of risk management to protect the reputations of our financial institutions.

Business Model

Our business model is simple: we focus on financial institutions, delivering high-quality investment products, wealth management solutions and premier support to help grow their investment programs. As a broker-dealer with no proprietary investment products, our advice to program managers, relationship managers, registered representatives and financial advisors is based solely on the merits of our analyses of the investment products and programs offered, and free from bias. Our self-clearing platform requires our staff to have additional layers of expertise and capabilities, making us less susceptible to the operational inconsistencies of an external partner.

Additionally, our self-clearing model allows us to conduct business in a more cost-effective, efficient manner than an introducing broker-dealer while delivering rapid response, total quality control, in-house and real-time data processing, expedient execution, competitive pricing and a flexible structure. Paired with our technology and service offerings catered specifically to our distinct focus on financial institutions and dedication to helping them foster lasting relationships with their clients, we are well positioned to execute our mission to deliver comprehensive financial solutions to investing clients by building strong relationships with banks and credit unions through unparalleled service.

Cetera Investment Services at a Glance:
All data as of Sept. 1, 2022

  • Serves more than 455 financial institutions
  • Self-clearing
  • Total representatives and financial advisors: 1,790
  • Assets under administration: nearly $70.7 billion
  • Total full-time employees: 434
  • Average team tenure: 30.5 years in the industry; 20 years with Cetera Investment Services

Cetera Financial Group

Cetera Investment Services is part of Cetera Financial Group (Cetera), a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology. For more information, visit cetera.com.

Regulatory Compliance and Risk Management

Cetera Investment Services is registered with the United States Securities and Exchange Commission (SEC) as a broker-dealer and registered investment adviser. Cetera Investment Services is also a member of the Financial Industry Regulatory Authority (FINRA) and the Municipal Securities Rulemaking Board (MSRB). Cetera Investment Services is securities registered and insurance licensed in all 50 states.

As such, Cetera Investment Services is subject to the rules and the laws of these organizations and entities, and adheres carefully to its specific obligations to assist its employees and registered representatives in complying with these rules and regulations. Cetera Investment Services has set forth standards of conduct and procedures that comply with applicable rules and regulations and must be followed in conducting its business.

Statement of Financial Condition

Statement of Financial Condition as of December 31, 2024, and Report of Independent Registered Public Accounting Firm

Statement of Financial Condition as of June 30, 2025 (unaudited)

Onboarding

Onboarding

Move over to move ahead.

Experience makes the difference

95%

95%

AUM transitioned in 45-60 days*

285

285

years of collective onboarding team experience

355

355

financial professionals onboarded in 2024

You’ll wish you did it sooner

Changing firms is a big step. We'll help ensure it's a big step forward. Our Onboarding Navigator experience provides a personalized, seamless transition that keeps you in control.

Onboarding

Benefit from less work and more flow thanks to a technology suite working 24/7 to streamline the process, transferring up to 2,000 accounts each day.

AdviceWorks® streamlines account opening, reduces errors, and provides your clients with a digital portal to their accounts once transferred.

Efficiently coordinate with your onboarding coach through SmartSheet with unlimited access to your action log, dashboard, and client tracker.

Be ready to go the moment your move is finalized, by using Docupace Transition Assistant to gather and review client data before affiliation.

Your onboarding experience manager and coach will work with you until your onboarding is completed to your satisfaction.

Join with confidence and ease

“Cetera has given us integrated technology and full flexibility. They are large yet not corporate—a great balance.”

Matthew Clement

Matthew Clement

Emerald Retirement Planning Group, Inc.

“Transitioning to Cetera has been a rewarding move. The culture remains family-like and engaged.”

Amy Luukko

Amy Luukko

Joyful Wealth Planning

“Having colleagues on Cetera's Onboarding team who took the time to learn and understand our objectives has made all the difference.”

Holly Kylen

Holly Kylen

Kylen Financial

Doubling down on your success

Setting you up to thrive is what Onboarding Navigator is all about. So, it’s no surprise it earned top honors for the second year in a row from the industry’s only award program for innovation in support of advisor success. Making you a winner isn’t just our goal—it’s our standard.

Doubling down on your success
 
 

Make your move today

Propel your business and client experience forward. Talk with a Business Development Representative to learn how moving over can be the easiest way to move ahead.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

*Based on internal metrics for financial professionals onboarded between Jan. 2020 and Dec. 2024.

The WealthManagement.com Industry Awards program recognizes outstanding organizations and individuals that support financial advisor success. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

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