Growth-Guarantee

Your business growth. Guaranteed.

Supporting your success is our business.

I am an

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Seize the future

Everyone has a vision for a better tomorrow. We help you create yours. From our market research and investment guidance to our technology, platforms, and programs designed to make it easier to pursue your goals, we are a premier wealth hub ready to multiply opportunities for you and your clients.

Here, growth isn’t a goal— it’s a guarantee

Is there a program so powerful that advisors using it grow their businesses 38% more than their peers not using it? There is, and it’s only available at Cetera. We don’t just know how to grow businesses—we know how to grow your business.

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Dean Packard

Continue the journey

Explore why even after well-established, immense success at a top firm, Dean Packard chose to partner his business with Cetera—and how when it comes to finding new ways create the business he wants, Cetera is the answer.

AdviceWorks

Get closer to your clients

Our proprietary platform makes everything easier for your clients so you can collaborate with them like never before. Clearly demonstrate the value of your advice while building stronger relationships.

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Business woman demonstrating MarketingCentral functionality with laptop
Marketing Central

Marketing that works smarter

It’s everything you’d expect—and so much more. Leverage customized marketing plans and content designed to strengthen your brand, deepen client engagement, recruit new talent, and give you a powerful organic growth strategy you can employ with incredible ease.

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We don't define our success—you do

We hold ourselves accountable for your satisfaction, measuring it every chance we get. So go ahead. Reach for the stars. Our support's designed to help you get there.

Advisor Star Rating

4.7 out of 5 stars in advisor satisfaction based on over 21,000 reviews*

Why Cetera?

We help bring your aspirations to life. Our exceptional Advice-Centric Experience® gives our financial professionals and financial institutions unmatched flexibility as they lean in to their purpose and fulfill a critical need: empowering everyday people with greater financial well-being at every stage of life.

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9,000

9,000

Financial Advisors

475+

475+

Financial Institutions

$390B

$390B

Assets Under Administration

$150B

$150B

Assets Under Management

$141B

$141B

RIA Assets Under Management

What's in store for 2024?

The Fed. Geopolitical risks. An election. There’s uncertainty on the horizon. But the good news is that the economy is bouncing back—and that our 2024 Annual Outlook is here to explain where it might land.

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Whats in store for 2024?
Cetera wins Wealth Manager Platform of the Year

Cetera wins Wealth Manager Platform of the Year

Competing in a strong category with venerable firms J.P. Morgan, Merrill Lynch, and Morgan Stanley, Cetera’s My Advice Architect® advisory platform took home top honors for Wealth Manager Platform of the Year at this year’s MMI/Barron’s Industry Awards—yet another accolade for Cetera’s expanding suite of top solutions for business growth.

*Based on Cetera's Support Center customer experience surveys, Jan. 1, 2021 – Jul. 31, 2023.

Number of affiliated financial professionals/institutions and financial data estimated as of Aug. 10, 2023.