Cetera Investment Services | Strategic Partners

Strategic Partners

The following is a list of revenue-sharing partners as of December 2024:

Mutual Fund Companies

  • Victory Capital
  • Aristotle
  • Calvert (Division of Morgan Stanley)
  • Cantor Fitzgerald Asset Management
  • Columbia Threadneedle
  • DWS Securities
  • Eaton Vance
  • Goldman Sachs
  • Lord Abbett
  • Morgan Stanley
  • PGIM
  • PIMCO
  • Sammons Finance Group
  • Transamerica Mutual Funds
  • Voya Investments

Alternative Investment Companies

  • Apollo Global Securities, LLC
  • Ares Management Corp.
  • BC Partners
  • Blackstone
  • Blue Owl
  • Bluerock
  • Brookfield
  • Cantor Fitzgerald
  • CNL Securities Corp
  • Cottonwood Communities, Inc.
  • Eagle Point Securities
  • FS Investments
  • Franklin Templeton
  • Griffin Capital
  • Hines Securities
  • Inland Securities
  • Intrinsic
  • Invesco
  • KKR
  • MDS Energy Development, LLC
  • Pacific Oak
  • Peachtree II LLC
  • Preferred Capital Securities
  • PIMCO
  • Sealy
  • Stepstone
  • T. Rowe Price
  • US Energy

Exchange-Traded Funds

  • First Trust
  • GlobalX
  • Pacer
  • Russell Investments
  • WisdomTree

Mutual Funds & Exchange Traded Funds:

  • Blackrock
  • Capital Group
  • Columbia Threadneedle Federated Hermes
  • Fidelity
  • Franklin Templeton
  • Goldman Sachs
  • Invesco
  • John Hancock
  • JP Morgan
  • New York Life Mainstay
  • T. Rowe Price

Annuity Carriers

  • Allianz
  • American National
  • Athene
  • AuguStar
  • Brighthouse
  • Corebridge Financial
  • Delaware Life
  • Eagle Life
  • Equitable
  • F&G
  • Global Atlantic
  • Jackson
  • Lincoln
  • Mass Mutual
  • Mass Mutual Ascend
  • Nationalwide
  • New York Life Insurance Annuity
  • Pacific Life
  • Protective
  • Prudential
  • Sammons Financial Group
  • Securian
  • Security Benefit
  • Symetra
  • The Standard
  • Transamerica
  • TruStage
  • Voya Select IRA

Insurance

  • Ash Brokerage
  • COVR
  • Concourse
  • Crump
  • Strategic Horizons
  • Vanbridge

Cetera Investment Services | Revenue Cetera Investment Services LLC Receives from Registered and Alternative Product Sponsors

Home Cetera Investment Services Disclosures Revenue Cetera Investment Services LLC Receives from Registered and Alternative Product Sponsors

Revenue Cetera Investment Services LLC Receives from Registered and Alternative Product Sponsors

Last updated: 2020-07


As an investor, it is important to have a well-thought-out investment plan to meet your investment goals. It is also important to understand the various types of compensation and fees associated with your investments and the conflicts of interest that Cetera Investment Services LLC (“Cetera Investment Services”) and your financial professional have when offering and recommending investments to you. This document is intended to help you understand the various forms of revenue Cetera Investment Services and your financial professional receive when you purchase a mutual fund, exchange-traded product (ETP), registered insurance products (includes variable life insurance as well as variable and equity‑indexed annuities), alternative products, 529 college savings plan (529 plan), direct participation program, or a non-traded real estate investment trust (collectively, Products).

The various forms of revenue we receive in connection with your investment in a Product create conflicts of interest, and it is important for you to assess these conflicts before making an investment decision. Notwithstanding the information contained in this document, it is important that you read the written prospectus, if any, for any type of product discussed herein. The written prospectus will not only discuss costs and fees associated with an investment, and how the firm, Cetera Investment Services, is compensated, but it will detail how the costs/fees may affect your investment returns, as well as the risks and liquidity issues concerning the Product under consideration. The compensation described below is an additional source of revenue to Cetera Investment Services, and therefore, creates conflicts between your interest and ours. For a more comprehensive description of the fees and compensation we receive in connection with the different types of Products we offer, please review the Regulation Best Interest supplemental disclosure document (Reg. BI Disclosure).

Revenue We Receive from Product Sponsors and the Strategic Partners Program

Although Cetera Investment Services offers thousands of mutual funds from more than 250 mutual fund companies, and hundreds of variable life and annuity contracts from more than 100 insurance companies, we concentrate our marketing and training efforts on those investments offered by a much smaller number of select and well-known companies (Strategic Partners). Strategic Partners are selected, in part, based on the competitiveness of their products, their technology, their customer service and their training capabilities. Strategic Partners have more opportunities than other companies to market and educate our financial professionals on investments and the products they offer. For the most current list of our Strategic Partners, please see Strategic Partners.

Our Strategic Partners provide revenue sharing payments (i.e., additional compensation) to Cetera Investment Services and/or its affiliates in addition to the usual product compensation described in the prospectus. These additional revenue sharing amounts vary from one Strategic Partner to another and from year-to-year. Some Strategic Partners pay us: (1) a sales-based fee of up to 50 basis points (0.50%), of your total purchase amount of a mutual fund or registered insurance product. So, for example, if you invest $10,000 in a mutual fund, Cetera Investment Services could be paid up to $50 from a Strategic Partner that it would not receive from a non-strategic partner. Some Strategic Partners pay us: (2) an asset-based quarterly payment or additional quarterly payment based on the assets you hold in the fund or registered insurance product over a period of time of up to 15 basis points (0.15%) per year. For example, on a holding of $10,000, Cetera Investment Services could receive up to $15 per year. Some Strategic Partners pay us: (3) a flat fee regardless of the amount of new sales or assets held in client accounts. Additionally, we receive reimbursements for ticket charge payments as referenced below.

Strategic Partner payments are an additional source of revenue to Cetera Investment Services. You do not make these payments. Strategic Partners pay us out of their own assets, revenues, or earnings. To the extent that we receive additional payments from Strategic Partners of the types described above, we have an incentive to recommend that you purchase or maintain investment products sponsored by Strategic Partners instead of other product sponsors, and this incentive creates a conflict between your interest and ours. We retain these payments and do not share them with your financial professional. Whenever we absorb the ticket charge associated with a Strategic Partner that the financial professional would have otherwise had to pay, this is a conflict of interest between your financial professional and you because he or she has a financial incentive to recommend a Strategic Partner product over a product from a sponsor that is not a Strategic Partner.

Conflicts of Interest in Receiving Revenue Sharing from Strategic Partners

A conflict of interest exists in that Cetera Investment Services is paid more revenue sharing fees if you purchase one Product instead of another and/or you purchase a Product from one particular sponsor instead of another. This creates an incentive for us to recommend that you purchase or maintain investments sponsored by Strategic Partners or other product sponsors that make revenue-sharing payments to us. Your financial professional does not receive any portion of revenue sharing payments from Strategic Partner payments noted above or other Product sponsors described below, however your financial professional benefits indirectly when such payments support costs relating to product review, marketing or training, or for waiver of ticket charges, as described below. As a result, both we and your financial professional have an incentive to recommend that you purchase or hold investments sponsored by companies that make revenue-sharing payments to us instead of those that do not. This creates a conflict between your interest and ours.

Transaction-Based Compensation

When you purchase a mutual fund of a Strategic Partner, you will usually pay a sales charge. This sales charge may be paid at the time of purchase or the sales charge may be built into the expense of the product and/or charged to you when you sell your investment. Cetera Investment Services is paid by the product issuer or its affiliates shortly after the transaction. Part of that payment goes to your financial professional, based on a compensation formula agreed to between the financial professional and Cetera Investment Services. This compensation formula is the same for all similar products, regardless of the product issuer. Your sales charges and expenses and the sales commissions paid to Cetera Investment Services differ from investment to investment, and may depend on the amount of money you invest.

In addition, after your initial transaction, Cetera Investment Services is eligible to receive ongoing or continuing compensation, which is sometimes called a 12b-1 fee, service fee, trailing commission or trail and is designed to compensate Cetera Investment Services for the marketing and services we provide for our financial professionals and investors. We retain a portion of these fees and pay the remainder to your financial professional, or, in some instances, may pass all of the fees on to your financial professional. You do not pay these fees directly. They are deducted from the total assets in the fund and therefore reduce investment returns. The amount of trail commissions is set by the mutual fund company and is typically set forth in the mutual fund prospectus and/or SAI.

Additionally, some of Cetera Investment Services’ financial professionals work from locations in financial institutions. In that setting, part of the transaction-based compensation, including ongoing compensation, is paid to the financial institution at which your financial professional is located (Financial Institution) based on a compensation formula agreed to between the Financial Institution and Cetera Investment Services. The Financial Institution in turn may pass some of this compensation to your financial professional, or we may pay a portion of the compensation received from product issuers directly to your financial professional.

Conflicts of Interest in Transaction-Based Compensation

It is important for you to understand that transaction-based compensation may vary from one product to another, and that Cetera Investment Services receives and pays a portion of transaction-based compensation to your financial professional. Accordingly, a potential conflict of interest exists where Cetera Investment Services and your financial professional are paid more if you purchase one type of product as opposed to another, or you purchase from one product sponsor instead of another product sponsor.

If you have any questions about the amount of transaction-based compensation Cetera Investment Services or your financial professional will earn from your investment alternatives, you should discuss them with your financial professional.

More information about these investment products and transaction-based compensation is available on our website.

Conflicts of Interest in Cash Sweep Program

Cetera Investment Services maintains two bank deposit sweep programs (FDIC-Insured Program) that create financial benefits for Cetera Investment Services: the FlexInsured Account Program and the Insured Deposit Sweep Account Disclosure Statement. Cetera Investment Services also receives additional compensation for non-retirement account assets that are swept into a money market fund sweep option. All such additional compensation received by Cetera Investment Services creates a conflict of interest with its clients. Please note that your financial professional does not receive any of this additional compensation. Generally, each account will be eligible for a single cash sweep option, such as an FDIC-Insured Program or a money market mutual fund, based on account type. We may change the products available for your selection.

For detailed information regarding the terms and conditions of the cash sweep options, see the Form ADV for Cetera Investment Services, the FlexInsured Account Program Disclosure Statement, the Insured Deposit Sweep Account Disclosure Statement, or the applicable money market mutual fund prospectus. You can also obtain copies of such product disclosures from your financial professional. Your financial professional can provide a current list of available options.

Exchange-Traded Products Partner Program

Cetera Investment Services' ETP partner program (ETP Partner Program) has similar features to the Firm’s Strategic Partner Program. For the most current list of our ETP Partners, which is updated from time to time, please see Exchange-Traded Partners or call your financial professional.

Although we offer thousands of ETPs, we concentrate our marketing and training efforts on those investments offered by ETP Partners. An ETP Partner is selected, in part, based on the competitiveness of its products, its technology, its customer service and its training capabilities. An ETP Partner has greater exposure to our financial professionals (e.g., at conferences), and more opportunities to market and educate our financial professionals on investments and the products they offer.

ETP Partners provide revenue sharing payments (i.e., additional compensation) to us and/or our affiliates in addition to any compensation described in the ETP prospectus. These additional amounts vary from one ETP Partner to another and from year-to-year. ETP Partners pay us as follows: (1) the greater of an annual flat fee (e.g., $500,000) regardless of the amount of new sales or assets held in client accounts(s) or up to 0.25% of the ETP’s net expense ratio (as set forth in the prospectus or supplement) of your investment's average daily balance during the quarter (for example, if 0.25% of the ETP’s next expense ratio does not exceed $500,000 we would still be paid $500,000); or (2) up to 7 basis points on all assets under management (for example, for each $10,000 average quarterly daily balance of an ETP Partner's total assets under management held by our clients, we would be paid up to $7 on an annual basis).

These payments constitute additional revenue to us. These payments are paid by the ETP Partner and/or their affiliates out of the assets or earnings of the ETP Partner or their affiliates.

Conflicts of Interest in Receiving Revenue Sharing from ETP Partners

A conflict of interest exists because Cetera Investment Services is paid more revenue sharing fees if you purchase one type of ETP Partner Product instead of another and/or you purchase a product from one particular sponsor instead of another. Your financial professional does not receive any portion of revenue sharing payments from ETP Partner payments noted above or other Product sponsors described below, however your financial professional benefits indirectly when such payments support costs relating to product review, marketing or training, or for waiver of ticket charges, as described below.

When you purchase an ETP Partner product, we absorb the nominal “ticket charge” (sometimes referred to as a transaction charge) for each transaction, which would normally be paid by you or your financial professional. In general, the ticket charge will be waived for the purchase of certain ETPs in an amount of $2,500 or more. Whenever we absorb the ticket charge associated with an ETP Partner that the financial professional would have otherwise had to pay, this is a conflict of interest between your financial professional and you because he or she has a financial incentive to recommend an ETP Partner Product over a product from a sponsor that is not an ETP Partner.

Direct Participation Programs and Alternative Investment Products

Cetera Investment Services, through its financial professionals, offers its clients a wide variety of direct participation programs and alternative investment products including: interval funds; non-listed real estate investment trusts; limited partnerships; 1031 exchange programs; business development companies; and oil and gas programs (collectively Alternative Investment Products). In addition to commissions Cetera Investment Services receives from the sale of Alternative Investment Products, we receive marketing allowance payments from sponsors of Alternative Investment Products. While the additional compensation we receive as well as the arrangements we have varies with each sponsor of an Alternative Investment Product, some sponsors may pay a marketing allowance fee of (i) up to 25 basis points (0.25%) annually on assets held in the Alternative Product or (ii) up to 150 basis points (1.50%) on the gross amount of each sale, depending on the product. These payments are an additional source of revenue to Cetera Investment Services. You do not make these payments. They are paid by the product sponsor out of the assets or earnings of the product sponsor.

It is important to note that you do not pay more to purchase Alternative Investment Products through us than you would pay to purchase those products through another broker-dealer, and your financial professional does not receive additional compensation for selling Alternative Investment Products from sponsors that pay us such additional compensation.

A conflict of interest exists in that Cetera Investment Services is paid more revenue-sharing fees if you purchase one type of product instead of another and/or you purchase a product from one particular sponsor instead of another. Your financial professional also indirectly benefits from these sponsor payments when the money is used to support costs relating to product review, marketing or training. This creates an incentive for us to recommend that you purchase or maintain an Alternative Investment Product instead of one that does not pay us similar compensation, which creates a conflict between your interests and ours.

For a current list of the Alternative Product sponsors that pay us additional compensation, please see Alternative Investment Companies.

Training and Education Compensation

Cetera Investment Services and its financial professionals also receive additional compensation from mutual fund and insurance companies, including Strategic Partners, and issuers of Alternative Investment Products, that is not related to individual transactions or assets held in accounts. This money is paid, in accordance with regulatory rules, to offset up to 100% of the costs of training and education of our financial professionals and employees. In some instances, mutual fund and insurance companies and issuers of Alternative Investment Products may pay a flat fee in order to participate in a Cetera Investment Services training and educational meeting. These meetings or events provide our financial professionals with comprehensive information on products, sales materials, customer support services, industry trends, practice management education, and sales ideas.

It is important to note that due to the number of mutual funds, ETPs, registered insurance products, and Alternative Investment Products that Cetera Investment Services offers, not all product sponsors have the opportunity to participate in these training and educational events. In general, our Strategic Partners and Alternative Investment Product sponsors have greater access to participation in these events and therefore greater access to, and opportunity to build relationships with, our financial professionals.

Some of the training and educational meetings for which we or our financial professionals receive reimbursement of costs include client attendance. If you attend a training or educational meeting with your financial professional and a product sponsor is present, you should assume that the product sponsor has paid for all or a portion of the costs of the meeting or event.

Other Cash and Non-Cash Compensation

In addition to reimbursement of training and educational meeting costs, Cetera Investment Services and its financial professionals may receive promotional items, meals or entertainment or other non-cash compensation from representatives of mutual fund companies, insurance companies, and Alternative Investment Products, as permitted by regulatory rules. Additionally, sales of any mutual funds, registered insurance products, ETP Partner Products, and Alternative Investment Products, whether or not they are those of Strategic Partners, may qualify our financial professionals for additional business support and for attendance at seminars, conferences and entertainment events. Further, some of our home-office management and certain other employees may receive a portion of their employment compensation based on sales of products of Strategic Partners, ETP Partners and/or certain sponsors of Alternative Investment Products. Our receipt of cash and non-cash compensation creates a conflict between your interests and ours.

Retirement Strategic Partners Program

Cetera Investment Services also receives certain revenue sharing payments from third-party firms, including plan record keeping platforms as well as investment managers of mutual funds and the issuers of annuities that offer products to certain tax-qualified retirement plans such as Section 401(k), 403(b), and other employer-sponsored retirement plans (each a “Retirement Partner”). Retirement Partners participate in activities that are designed to help facilitate the distribution of their products and services, such as marketing activities and educational programs, including attendance at conferences and presentations to Cetera Investment Services' financial professionals. These revenue-sharing payments are in the form of a fixed dollar amount that does not depend on the amount of the Plan’s investment in any product or utilization of any Retirement Partner’s services. Retirement Partners may also pay Cetera Investment Services' expenses, or provide non-cash items and services, to facilitate training and educational meetings for the Cetera Investment Services’ financial professionals, which similarly do not depend on the amount of the Plan’s investment in any product or utilization of any Retirement Partners’ services. Your financial professional does indirectly benefit from these sponsor payments when they are used to support costs relating to product review, marketing or training. However, the fact that we receive compensation from Retirement Partners creates an incentive for us to recommend that you purchase products or services from them instead of other providers who do not make similar payments to us, which creates a conflict between your interests and ours. For a list of our current Retirement Partners, please see Retirement Partners.

529 Plans

A Section 529 plan is a college savings plan that allows individuals to save for college or other qualified education expenses on a tax-advantaged basis. Every state offers at least one Section 529 plan.

If you purchase a 529 plan through us, we receive compensation from the program sponsor in much the same manner as when you purchase mutual funds. In addition to commission-based compensation for sales of 529 plans, 529 plan assets are included in the amount of total mutual fund or variable annuity assets for which revenue sharing is paid as described above. Cetera Investment Services does not separately account for these payments and does not have any 529 Plan Strategic Partners.

Additional Information

For additional information on revenue sharing, brokerage fees, and transaction charges, please refer to Reg. BI Disclosure.

For additional information on the investment advisory services we or our related entities perform and the compensation we or our related entities receive when performing these services for your accounts, as well as any related conflicts of interest, please refer to our Reg. BI Disclosure and Form ADV Part 2A Brochure. If you have any questions about any portion of this document, please feel free to discuss them with your financial professional or call 800.245.0467.

Cetera Investment Services | Additional Information About Cetera Investment Services

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Additional Information About Cetera Investment Services

Cetera Investment Services LLC (doing insurance business in CA as CFG STC Insurance Agency LLC), headquartered in Saint Cloud, Minnesota, is a national, full-service registered securities brokerage firm, member of the SIPC (Securities Investor Protection Corporation) and is a FINRA registered securities broker-dealer registered in all 50 states. Its affiliate, Cetera Investment Advisers LLC is an SEC registered investment adviser registered in all 50 states. This website is published in the United States for residents of the United States. Products and services mentioned in this website may not be available in all states. To request a prospectus or information, contact your investment professional. Cetera Investment Services is not soliciting business in international jurisdictions where it is not registered.

If you would like further information about Cetera Investment Services, please contact us. Cetera Investment Services looks forward to assisting you.

The information and opinions on this site provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. Third party information and opinion is given for informational purposes only and is not a solicitation to buy or sell. The information is not intended to be used as the primary basis for investment decisions, nor should it be considered as advice designed to meet the specific needs of an individual investor. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice, or other content.

Individuals affiliated with Cetera Investment Services are either registered representatives who offer only brokerage services and receive transaction-based compensation (commissions), investment adviser representatives affiliated with Cetera Investment Advisers who offer only investment advisory services and receive fees based on assets, or both registered representatives and investment adviser representatives, who can offer both types of services and are affiliated with both firms. Information about Cetera Investment Advisers’ investment advisory services and the compensation it receives for such services can be obtained by asking a representative for a copy of Cetera Investment Advisers’ disclosure brochure or Form ADV Part 2. .

CETERA INVESTMENT SERVICES LLC OR ITS AFFILIATES OR DIVISIONS ARE NOT BANKS OR CREDIT UNIONS, AND THE PRODUCTS WE OFFER ARE NOT FEDERALLY GUARANTEED OR FDIC INSURED, ARE NOT DEPOSITS OR OBLIGATIONS OF, OR GUARANTEED BY, A FINANCIAL INSTITUTION, AND INVOLVE RISKS INCLUDING POSSIBLE LOSS OF PRINCIPAL AND FLUCTUATION IN VALUE.

Linked sites are not under the control of Cetera Investment Services and Cetera Investment Services is not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites. Linked sites may contain rules and regulations, privacy provisions, confidentiality provisions, transmission of personal data provisions, and other provisions that differ from the provisions of this website.

For information on Cetera Investment Services’ routing of nondirected orders in equity and option securities, please refer to the following link: Rule 606 Order Routing Disclosure

Securities offered through Cetera Investment Services LLC, member FINRA/SIPC.

Cetera Financial Specialists | MSRB G-10

MSRB G-10

In compliance with MSRB Rule G-10, Cetera Financial Specialists LLC provides you with the following information:

  • Cetera Financial Specialists LLC is registered with the U.S. Securities and Exchange Commission and the Municipal Securities Rulemaking Board as a Broker/Dealer.
  • For reference, the Municipal Securities Rulemaking Board's website is www.msrb.org
  • An investor brochure that describes the protections that may be provided by the Municipal Securities Rulemaking Board rules and how to file a complaint with an appropriate regulatory authority is available at https://www.msrb.org/~/media/Files/Resources/MSRB-Investor-Brochure.ashx?la=en.

Cetera Financial Specialists | Information About Exchange-Traded Funds

Home Cetera Financial Specialists Disclosures Information About Exchange-Traded Funds

Information About Exchange-Traded Funds

Exchange-traded funds (ETFs) are SEC-registered investment vehicles that provide an opportunity for investors to purchase securities within an asset class or targeted sector of the economy. While ETFs are typically registered unit investment trusts or open-end investment companies, unlike traditional unit investment trusts or mutual funds which are priced a single time daily, shares of ETFs are generally traded throughout the day on an exchange at prices established by the market in a similar manner to individual stocks. ETF shares generally represent an interest in a portfolio of securities that tracks an underlying benchmark or index, such as the Standard & Poor's 500 Index. Some ETFs track broad indices, some are sector-specific, and others are linked to commodities, currencies, or some other benchmark.

While these products represent alternatives to other investments such as individual stocks or mutual funds, it is important that you fully understand the complex nature of these products. In certain cases, these products may provide an inexpensive means of diversifying your portfolio across various product classes (e.g., equities, bonds, etc.). However, as noted below, variations of this product may be more complex and price sensitive. To learn more about ETFs, you are encouraged to visit the SEC website at: https://www.investor.gov/introduction-investing/investing-basics/investment-products/mutual-funds-and-exchange-traded-2.

Leveraged and Inverse ETFs

Leveraged and inverse, or non-traditional, ETFs are categories of ETFs that are significantly more complicated than traditional ETFs as described above and are typically designed to achieve their stated objectives on a daily basis. Due to the significant risks associated with these products, Cetera Financial Specialists prohibits any purchases of these investments.

Leveraged ETFs seek to deliver multiples (typically by two or three times — and often included in the name of the fund, like “2X” or “3X”) of the performance of the index or benchmark that they track on a daily basis. An investor purchasing this type of ETF is likely to be attempting to maximize returns in positive market conditions.

Inverse ETFs seek to deliver the opposite performance of the index or benchmark being tracked on a daily basis. They may be marketed as a way for investors to hedge exposure to downward-moving markets.

Leveraged inverse ETFs are a combination of the above two categories and seek to achieve a return that is a multiple of the inverse performance of the underlying index. An investor purchasing this type of ETF is attempting to maximize returns in a declining market and has an aggressive attitude towards risk.

Leveraged and inverse ETFs have significant risks. One of the key risks associated with such ETFs is the mathematical compounding inherent to them. Most leveraged and inverse ETFs “reset” daily because they are designed to achieve their stated objectives on a daily basis. Due to the effect of compounding, their performance over longer periods of time can differ significantly from the performance (or inverse of the performance) of their underlying index/benchmark during the same period of time. It is important to understand this concept of compounding and the risk associated with it. If you do not understand this, you should not invest in these products.

Leverage can increase volatility. The longer you hold a leveraged or inverse ETF, the greater the potential for loss. As such, these products may not be suitable for investors who plan to hold positions for longer than one trading session, particularly in volatile markets.

Like traditional ETFs, some leveraged and inverse ETFs track broad indices, some are sector-specific and others are linked to commodities or currencies, which historically have been highly volatile. To accomplish their objectives, leveraged and inverse ETFs use a range of investment strategies through the use of swaps, futures contracts and other complex instruments.

The expense ratios of leveraged and inverse ETFs are typically higher than traditional ETF products, which will increase costs and may add to any negative effects from compounding. In addition, each purchase or sale of an ETF in a brokerage account generally incurs a commission charge, which should be considered carefully when deciding to actively trade ETFs.

It’s important that you read the prospectus carefully before making an investment decision. The prospectus provides detailed information about an ETF’s investment objectives, investment strategies, risks, and costs.

The SEC produced an Investor Alert entitled “Leveraged and Inverse ETFs: Specialized Products with Extra Risks for Buy-and-Hold Investors,” and you are encouraged to review this alert in order to more fully understand the risks associated with these products. A copy of this SEC alert may also be viewed at https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-alerts/sec-finra.

Investors should consider the investment objectives, risks and charges and expenses of the funds carefully before investing. The prospectus contains this and other information about the funds. Contact Cetera Financial Specialists or your financial professional to obtain a prospectus, which should be read carefully before investing or sending money.

Investors cannot invest directly in indexes. The performance of any index is not indicative of the performance of any investment and does not take into account the effects of inflation and the fees and expenses associated with investing.

The S&P 500 is a capitalization-weighted index of 500 stocks designed to measure performance of the broad domestic economy through changes in the aggregate market value of 500 stocks representing all major industries.

A diversified portfolio does not assure a profit or protect against loss in a declining market.

Cetera Financial Specialists | Cetera Custody Services

Cetera Custody Services

Cetera Investment Services LLC offers the highest quality service through our team of qualified and knowledgeable employees. Founded in 1984, Cetera Investment Services is an experienced, self-clearing broker-dealer serving the clients of over 500 financial institutions, as well as clients of independent financial advisors, in all 50 states. Cetera Investment Services was granted custodial powers in 1993 from the IRS and currently custodies IRA assets for over 140,000 customers with a market value in excess of $14 billion.

Cetera Investment Services has entered into an arrangement with Pershing, LLC, to act as a third-party custodian for certain IRA types. As a custodian, Cetera Investment Services is responsible for the following duties:

In addition, some of the other benefits of having Cetera Investment Services as the custodian include:

  • Technical expertise relating to account administration, including contributions and distributions
  • Knowledgeable and supportive IRA staff—over 50 years of combined experience
  • Worry-free client communications

In this relationship, Pershing will hold securities, collect principal, interest and dividend payments on IRAs, as well as generate tax reporting on behalf of Cetera Investment Services.

Cetera Investment Services LLC is a member of the Depository Trust and Clearing Corporation (DTCC), the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).

Cetera Financial Specialists | Additional Information About Cetera Financial Specialists

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Additional Information About Cetera Financial Specialists

Cetera Financial Specialists LLC, headquartered in Schaumburg, Illinois, is a national, full-service registered securities brokerage firm, member of the SIPC (Securities Investor Protection Corporation) and is a FINRA registered securities broker-dealer registered in all 50 states. Its affiliate, Cetera Investment Advisers LLC, is an SEC registered investment advisor registered in all 50 states. This website is published in the United States for residents of the United States. Products and services mentioned in this website may not be available in all states. To request a prospectus or information, contact your Cetera Financial Specialists investment professional. Cetera Financial Specialists is not soliciting business in international jurisdictions where it is not registered.

If you would like further information, please contact us. Cetera Financial Specialists looks forward to assisting you.

The information and opinions on this site provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. Third-party information and opinion is given for informational purposes only and is not a solicitation to buy or sell. The information is not intended to be used as the primary basis for investment decisions, nor should it be considered as advice designed to meet the specific needs of an individual investor. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.

Individuals affiliated with Cetera Financial Specialists are either registered representatives who offer only brokerage services and receive transaction-based compensation (commissions), investment adviser representatives affiliated with Cetera Investment Advisers who offer only investment advisory services and receive fees based on assets, or both registered representatives and investment adviser representatives, who can offer both types of services and are affiliated with both firms. Information about Cetera Investment Advisers’ investment advisory services and the compensation it receives for such services can be obtained by asking a representative for a copy of Cetera Investment Advisers’ disclosure brochure or Form ADV Part 2. .

CETERA FINANCIAL SPECIALISTS LLC OR ITS AFFILIATES OR DIVISIONS ARE NOT BANKS OR CREDIT UNIONS, AND THE INVESTMENT PRODUCTS WE OFFER ARE NOT FEDERALLY GUARANTEED OR FDIC INSURED, ARE NOT DEPOSITS OR OBLIGATIONS OF, OR GUARANTEED BY, A FINANCIAL INSTITUTION, AND INVOLVE RISKS INCLUDING POSSIBLE LOSS OF PRINCIPAL AND FLUCTUATION IN VALUE..

Linked sites are not under the control of Cetera Financial Specialists and Cetera Financial Specialists is not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites. Linked sites may contain rules and regulations, privacy provisions, confidentiality provisions, transmission of personal data provisions, and other provisions that differ from the provisions of this website.

For information on Cetera Financial Specialists’ routing of nondirected orders in equity and option securities, please refer to the following links:

Securities offered through Cetera Financial Specialists LLC, member FINRA/SIPC.

Cetera Financial Specialists | Legal Notices

Legal Notices

The material on this website is designed for use by financial professionals affiliated with Cetera Financial Specialists LLC and/or Cetera Investment Advisers LLC, and their clients or prospective clients. The content contains information on a variety of topics related to securities, insurance, and other financial products and services. Although some of the information involves tax, legal, accounting, or similar issues, neither Cetera Financial Specialists, Cetera Investment Advisers, nor their affiliates or agents are providing such information for the use of any specific individual, and it may not be relied upon for such purposes.

The information contained on this website is inherently limited in scope and may change without notice. The information also does not contain all applicable terms, conditions, limitations, or exclusions of the products or services described.

Mutual funds and variable insurance products are offered/sold only by means of a prospectus, which contains more complete information, including investment objectives, risks, fees, and expenses, which should be carefully considered. Investors should read the appropriate prospectus carefully before investing.

Cetera Financial Specialists | Revenue Cetera Financial Specialists LLC Receives from Registered and Alternative Product Sponsors

Home Cetera Financial Specialists Disclosures Revenue Cetera Financial Specialists LLC Receives from Registered and Alternative Product Sponsors

Revenue Cetera Financial Specialists LLC Receives from Registered and Alternative Product Sponsors

Last updated: 2021-07


As an investor, it is important to have a well-thought-out investment plan to meet your investment goals. It is also important to understand the various types of compensation and fees associated with your investments and the conflicts of interest that Cetera Financial Specialists LLC (Cetera Financial Specialists) and your financial professional have when offering and recommending investments to you. This document is intended to help you understand the various forms of revenue Cetera Financial Specialists and your financial professional receive when you purchase a mutual fund, exchange-traded product (ETPs), registered insurance products (includes variable life insurance as well as variable and equity‑indexed annuities), alternative products, 529 college savings plan (529 plan), direct participation program, or a non-traded real estate investment trust (collectively, Products).

The various forms of revenue we receive in connection with your investment in a Product create conflicts of interest, and it is important for you to assess these conflicts before making an investment decision. Notwithstanding the information contained in this document, it is important that you read the written prospectus, if any, for any type of product discussed herein. The written prospectus will not only discuss costs and fees associated with an investment, and how the firm, Cetera Financial Specialists, is compensated, but it will detail how the costs/fees may affect your investment returns, as well as the risks and liquidity issues concerning the Product under consideration. The compensation described below is an additional source of revenue to Cetera Financial Specialists, and therefore, creates conflicts between your interest and ours. For a more comprehensive description of the fees and compensation we receive in connection with the different types of Products we offer, please review the Regulation Best Interest supplemental disclosure document (Reg. BI Disclosure).

Revenue We Receive from Product Sponsors and the Strategic Partners Program

Although Cetera Financial Specialists offers thousands of mutual funds from more than 250 mutual fund companies, and hundreds of registered life and annuity contracts from more than 100 insurance companies, we concentrate our marketing and training efforts on those investments offered by a much smaller number of select and well-known companies (Strategic Partners). Strategic Partners are selected, in part, based on the competitiveness of their products, their technology, their customer service and their training capabilities. Strategic Partners have more opportunities than other companies to market and educate our financial professionals on investments and the products they offer. For the most current list of our Strategic Partners, which is updated from time to time, please see Strategic Partners.

Our Strategic Partners provide revenue sharing payments (i.e., additional compensation) to Cetera Financial Specialists and/or its affiliates in addition to the usual product compensation described in the prospectus. These additional revenue sharing amounts vary from one Strategic Partner to another and from year-to-year. Some Strategic Partners pay us: (1) a sales-based fee of up to 50 basis points (0.50%), of your total purchase amount of a mutual fund or registered insurance product. So, for example, if you invest $10,000 in a mutual fund, Cetera Financial Specialists could be paid up to $50 from a Strategic Partner that it would not receive from a non-strategic partner. Some Strategic Partners pay us: (2) an asset-based quarterly payment or additional quarterly payment based on the assets you hold in the fund or registered insurance product over a period of time of up to 15 basis points (0.15%) per year. For example, on a holding of $10,000, Cetera Financial Specialists could receive up to $15 per year. Some Strategic Partners pay us: (3) a flat fee regardless of the amount of new sales or assets held in client accounts. Additionally, we receive reimbursements for ticket charge payments as referenced below.

Strategic Partner payments are an additional source of revenue to Cetera Financial Specialists. You do not make these payments. Strategic Partners pay us out of their own assets, revenues, or earnings. To the extent that we receive additional payments from Strategic Partners of the types described above, we have an incentive to recommend that you purchase or maintain investment products sponsored by Strategic Partners instead of other product sponsors, and this incentive creates a conflict between your interest and ours. We retain these payments and do not share them with your financial professional. Whenever we absorb the ticket charge associated with a Strategic Partner that the financial professional would have otherwise had to pay, this is a conflict of interest between your financial professional and you because he or she has a financial incentive to recommend a Strategic Partner product over a product from a sponsor that is not a Strategic Partner.

Conflicts of Interest in Receiving Revenue Sharing from Strategic Partners

A conflict of interest exists because Cetera Financial Specialists is paid more revenue sharing fees if you purchase one type of Product instead of another and/or you purchase a Product from one particular sponsor instead of another. This creates an incentive for us to recommend that you purchase or maintain investments sponsored by Strategic Partners or other product sponsors that make revenue-sharing payments to us. Your financial professional does not receive any portion of revenue sharing payments from Strategic Partner payments noted above or other Product sponsors described below, however your financial professional benefits indirectly when such payments support costs relating to product review, marketing or training, or for waiver of ticket charges, as described below. As a result, both we and your financial professional have an incentive to recommend that you purchase or hold investments sponsored by companies that make revenue-sharing payments to us instead of those that do not. This creates a conflict between your interest and ours.

Mutual Fund Ticket Charges

When you purchase a mutual fund of a Strategic Partner in a Pershing brokerage account, Cetera Financial Specialists may absorb the cost of the “ticket charge” (sometimes referred to as a transaction charge) for each transaction up to approximately $30 that normally you or your financial professional would pay. Strategic Partners subsidize some of these ticket charges through the compensation mentioned above or by paying us a per trade fee that varies by brokerage platform. The ticket charge waiver varies depending on the particular Strategic Partner. In general, the ticket charge will be waived for the purchase of certain mutual funds in an amount of $2,500 or more. Every mutual fund offered by Cetera Financial Specialists can be purchased without a ticket charge by processing the transaction with a check and application sent directly to the mutual fund company. The fact that Strategic Partner firms reimburse us for all or a portion of the ticket charges applicable to transactions creates an incentive for us to recommend that you purchase mutual funds offered by Strategic Partners over those of other mutual fund sponsors, and therefore creates a conflict between your interest and ours.

Relationship with our Clearing Firm

Pershing is the clearing firm for Cetera Financial Specialists brokerage business. Due to this business relationship, Pershing shares with us a portion of the commissions and fees you pay to Pershing. Also, Pershing offers consulting and other assistance to Cetera Financial Specialists. We also participate in other revenue Pershing is paid on the assets held in your account. The following is a brief description of some of the revenue items the firm receives from Pershing.

Pershing receives revenue from money market funds available to certain brokerage accounts as cash sweeps and shares that revenue with Cetera Financial Specialists. Cetera Financial Specialists shares some of the revenue received from Pershing with your financial professional.

Additionally, Pershing also pays us a share of the service fees it receives from mutual fund companies that participate in Pershing FUNDVEST® no-transaction-fee program. Under the FUNDVEST® program, many no-load mutual funds are available for purchase subject to program requirements and other restrictions. To the extent we receive payments from Pershing with respect to any of these activities or services, we have an incentive to recommend you utilize them instead of other alternatives, which creates a conflict between your interest and ours. Additionally, whenever a financial professional would otherwise pay a mutual fund ticket charge, the financial professional has an incentive to use a FUNDVEST® fund, which creates a conflict between your interest and the financial professional's.

Exchange-Traded Products Partner Program

Cetera Financial Specialists’ ETP partner program (ETP Partner Program) has similar features to the Firm’s Strategic Partner Program for mutual funds as described above. For the most current list of our ETP Partners, which is updated from time to time, please see Exchange-Traded Partners or call your financial professional.

Although we offer thousands of ETPs, we concentrate our marketing and training efforts on those investments offered by ETP Partners. An ETP Partner is selected, in part, based on the competitiveness of its products, its technology, its customer service and its training capabilities. An ETP Partner has greater exposure to our financial professionals (e.g., at conferences), and more opportunities to market and educate our financial professionals on investments and the products they offer.

ETP Partners provide revenue sharing payments (i.e., additional compensation) to us and/or our affiliates in addition to any compensation described in the ETP prospectus. These additional amounts vary from one ETP Partner to another and from year-to-year. ETP Partners pay us as follows: (1) the greater of an annual flat fee (e.g., $500,000) regardless of the amount of new sales or assets held in client accounts(s) or up to 0.25% of the ETP’s net expense ratio (as set forth in the prospectus or supplement) of your investment's average daily balance during the quarter (for example, if 0.25% of the ETP’s next expense ratio does not exceed $500,000 we would still be paid $500,000); or (2) up to 7 basis points on all assets under management (for example, for each $10,000 average quarterly daily balance of an ETP Partner's total assets under management held by our clients, we would be paid up to $7 on an annual basis).

These payments constitute additional revenue to us. These payments are paid by the ETP Partner and/or their affiliates out of the assets or earnings of the ETP Partner or their affiliates.

Conflicts of Interest in Receiving Revenue Sharing from ETP Partners

A conflict of interest exists because Cetera Financial Specialists is paid more revenue sharing fees if you purchase one type of ETP Partner Product instead of another and/or you purchase a product from one particular sponsor instead of another. Your financial professional does not receive any portion of revenue sharing payments from ETP Partner payments noted above or other Product sponsors described below, however your financial professional benefits indirectly when such payments support costs relating to product review, marketing or training, or for waiver of ticket charges, as described below.

ETP Ticket Charges

When you purchase an ETP Partner product in a Pershing brokerage account, Cetera Financial Specialists absorbs the ticket charge for each transaction, up to approximately $30 that normally you or your financial professional would pay. The ticket charge waiver varies depending on the particular ETP Partner. In general, the ticket charge will be waived for the purchase of ETP Partner products in an amount of $2,500 or more. Whenever we absorb the ticket charge associated with an ETP Partner that the financial professional would have otherwise had to pay, this is a conflict of interest between your financial professional and you because he or she has a financial incentive to recommend an ETP Partner Product over a product from a sponsor that is not an ETP Partner.

Direct Participation Programs and Alternative Investment Products

Cetera Financial Specialists, through its financial professionals, offers its clients a wide variety of direct participation programs and alternative investment products including: interval funds; non-listed real estate investment trusts; limited partnerships; 1031 exchange programs; business development companies; and oil and gas programs (collectively, Alternative Investment Products). In addition to commissions Cetera Financial Specialists receives from the sale of Alternative Investment Products, we receive marketing allowance payments from sponsors of Alternative Investment Products. While this additional compensation and the arrangements we have varies with each sponsor of an Alternative Investment Product, some sponsors pay a marketing allowance fee of (i) up to 25 basis points (0.25%) annually on assets held in the Alternative Product or (ii) up to 150 basis points (1.50%) on the gross amount of each sale, depending on the product. These payments are an additional source of revenue to Cetera Financial Specialists. You do not make these payments. They are paid by the product sponsor out of the assets or earnings of the product sponsor.

It is important to note that you do not pay more to purchase Alternative Investment Products through us than you would pay to purchase those products through another broker-dealer, and your financial professional does not receive additional compensation for selling Alternative Investment Products from sponsors that pay us such additional compensation.

A conflict of interest exists in that Cetera Financial Specialists is paid more revenue sharing fees if you purchase one type of product instead of another and/or you purchase a product from one particular sponsor instead of another. Your financial professional also indirectly benefits from these sponsor payments when the money is used to support costs relating to product review, marketing or training. This creates an incentive for us to recommend that you purchase or maintain an Alternative Investment Product instead of one that does not pay us similar compensation, which creates a conflict between your interests and ours.

For a current list of the Alternative Product sponsors that pay us additional compensation, please see Alternative Investment Companies.

Training and Education Compensation

Cetera Financial Specialists and its financial professionals also receive additional compensation from mutual fund and insurance companies, including Strategic Partners, and issuers of Alternative Investment Products, that is not related to individual transactions or assets held in accounts. This money is paid, in accordance with regulatory rules, to offset up to 100% of the costs of training and education of our financial professionals and employees. In some instances, mutual fund and insurance companies and issuers of Alternative Investment Products pay a flat fee in order to participate in a Cetera Financial Specialists training and educational meetings. These meetings or events provide our financial professionals with comprehensive information on products, sales materials, customer support services, industry trends, practice management education, and sales ideas.

It is important to note that due to the number of mutual funds, ETPs, registered insurance products, and Alternative Investment Products that Cetera Financial Specialists offers, not all product sponsors have the opportunity to participate in these training and educational events. In general, our Strategic Partners, ETP Partners, and Alternative Investment Product sponsors have greater access to participation in these events and therefore greater access to, and opportunity to build relationships with, our financial professionals.

Some of the training and educational meetings for which we or our financial professionals receive reimbursement of costs include client attendance. If you attend a training or educational meeting with your financial professional and a product sponsor is present, you should assume that the product sponsor has paid for all or a portion of the costs of the meeting or event.

Other Cash and Non-Cash Compensation

In addition to reimbursement of training and educational meeting costs, Cetera Financial Specialists and its financial professionals receive promotional items, meals or entertainment or other non-cash compensation from representatives of mutual fund companies, insurance companies, and Alternative Investment Products, as permitted by regulatory rules. Additionally, sales of any mutual funds, registered insurance products, ETP Products and Alternative Investment Products, whether or not they are those of Strategic Partners, may qualify our financial professionals for additional business support and for attendance at seminars, conferences and entertainment events. Further, some of our home-office management and certain other employees receive a portion of their employment compensation based on sales of products of Strategic Partners, ETP Partners and/or certain sponsors of Alternative Investment Products. Our receipt of cash and non-cash compensation creates a conflict between your interests and ours.

Retirement Strategic Partners Program

Cetera Financial Specialists also receives certain revenue sharing payments from third-party firms, including plan recordkeeping platforms as well as investment managers of mutual funds and the issuers of annuities that offer products to certain tax-qualified retirement plans such as Section 401(k), 403(b), and other employer-sponsored retirement plans (each a Retirement Partner). Retirement Partners participate in activities that are designed to help facilitate the distribution of their products and services, such as marketing activities and educational programs, including attendance at conferences and presentations to Cetera Financial Specialists' financial professionals. These revenue sharing payments are in the form of a fixed dollar amount that does not depend on the amount of the Plan’s investment in any product or utilization of any Retirement Partner’s services. Retirement Partners also pay Cetera Financial Specialists' expenses, or provide non-cash items and services, to facilitate training and educational meetings for the Cetera Financial Specialists’ financial professionals, which similarly do not depend on the amount of the Plan’s investment in any product or utilization of any Retirement Partners’ services. Your financial professional does not receive additional compensation for selling or recommending a Retirement Partner product or service. Your financial professional does indirectly benefit from these sponsor payments when they are used to support costs relating to product review, marketing or training. However, the fact that we receive compensation from Retirement Partners creates an incentive for us to recommend that you purchase products or services from them instead of other providers who do not make similar payments to us, which creates a conflict between your interests and ours. For a list of our current Retirement Partners, please see Retirement Partners.

529 Plans

A Section 529 plan is a college savings plan that allows individuals to save for college or other qualified education expenses on a tax-advantaged basis. Every state offers at least one Section 529 plan.

If you purchase a 529 plan through us, we receive compensation from the program sponsor in much the same manner as when you purchase mutual funds. In addition to commission-based compensation for sales of 529 plans, 529 plan assets are included in the amount of total mutual fund assets for which revenue sharing is paid as described above. Cetera Advisor Networks does not separately account for these payments and does not have any 529 Plan Strategic Partners.

Additional Information

For additional information on revenue sharing, brokerage fees, and transaction charges, please refer to Reg. BI Disclosure.

For additional information on the investment advisory services we or our related entities perform and the compensation we or our related entities receive when performing these services for your accounts, as well as any related conflicts of interest, please refer to our Reg. BI Disclosure and Form ADV Part 2A Brochure. If you have any questions about any portion of this document, please feel free to discuss them with your financial professional or call 888.528.2987.

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