Strategic Partners

Strategic Partners

Your portfolio of opportunity

We are proud of our strong and trusted relationships with our Strategic Partners, bringing you an expansive array of capabilities. More products, more services, more resources, and more support—to help create better outcomes for you and your clients.

Home About Cetera Strategic Partners

Events

Experiences made for you. Connections made for a lifetime.

Immerse yourself in endless opportunity

Join us at our in-person and virtual events, where inspiration, education, and collaboration intersect to drive the professional and personal growth you want.

Award-winning flagship conference

Our annual conference, Connect, brings you and your staff together with executive leadership, your peers, Strategic Partners, and notable keynote speakers who will help you drive success in far more than just your business.

Connect is a three-time American Business Award (“Stevie”) winner for outstanding achievement in the Conferences and Meetings category.

2019 Bronze

2019 Bronze

2020 Silver

2020 Silver

2021 Silver

2021 Silver

2023 Silver

2023 Silver

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Circle of Excellence

Celebrate your achievements at our annual recognition event where you can relax at beautiful resort locations as you network with fellow top advisors, senior leaders, and strategic partners.

Beach scene with Circle of Excellence logo
Theater filled with people watching an In The Room presentation

In the Room

Deepen client engagement with this virtual event series where you can invite your clients to enjoy exclusive access to some of the most influential, entertaining, and thoughtful personalities in financial services and American culture.

Connect2Peers

Learn the insider tips and best practices from your most successful peers at this growth-centric forum that will help you accelerate success and pursue your business goals.

Group of conference attendees mingling with Connect2Peers logo
 
 

You’re invited

We’d love to see you at one of our next events. Talk with our Business Development Specialists to learn how joining Cetera can be your ticket to a more fulfilling future.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

Leadership and Corporate Governance

Leadership and Corporate Governance

Leading differently

They’re the people behind Cetera, but you won’t find them behind closed doors. Meet the team ready to unlock your growth potential and help you bring greater well-being to your clients.

Cetera Leadership

Michael Durbin
Michael Durbin

Chief Executive Officer
Cetera

Jeffrey Buchheister
Jeffrey Buchheister

Chief Financial Officer

Lisa Gok
Lisa Gok

Chief Legal Officer

Tom Gooley
Tom Gooley

Chief Operating Officer

Jenifer Kerr
Jenifer Kerr

Chief Human Resources Officer

Todd Mackay
Todd Mackay

President
Cetera Wealth Management

Christian Mitchell
Christian Mitchell

President
Cetera Solutions

Joseph Neary
Joseph Neary

Chief Risk Officer

Michael Zuna
Michael Zuna

Chief Marketing and Communications Officer

Community Leadership

Tom Halloran
Tom Halloran

President and CEO
Cetera Advisors

Jennifer Hanau
Jennifer Hanau

President
Cetera RIA and Branches

Ron Krueger
Ron Krueger

President
Cetera Financial Specialists

LeAnn Rummel
LeAnn Rummel

President and CEO
Cetera Investment Services

Tim Stinson
Tim Stinson

President
Cetera Wealth Services

Andy Watts
Andy Watts

President
Avantax Wealth Management

Strength. Stability. Partnership.

Cetera is owned by Genstar Capital, one of the world's top-performing private equity firms. Genstar has a 37-year track record of helping strong companies create lasting value and impact through growth and scale—making them the perfect partner for us.

The Power of Private Equity
Group of business men in a meeting with Genstar logo

Board of Directors

Ben Brigeman
Ben Brigeman

Chairman of the Board

Adam Antoniades
Adam Antoniades

Board Member

Michael Durbin
Michael Durbin

Board Member

Lori Hardwick
Lori Hardwick

Board Member

Marten Hoekstra
Marten Hoekstra

Board Member

Gary Michel
Gary Michel

Board Member

Sid Ramakrishnan
Sid Ramakrishnan

Board Member

Tony Salewski
Tony Salewski

Board Member

Diversity

Embracing diversity. Valuing differences.

Welcoming every voice

Diverse backgrounds. Fresh ideas. Varying points of view. All bring greater innovation and success to any organization. We celebrate individuality, and always strive to create an environment that empowers everyone to be their whole self.

Images of Cetera's diverse team with advisor quote
Group of professionals with Human Rights Campaign equality index rating

A feeling of belonging

Sometimes you have to break barriers to build community. Whether you’re an advisor, employee, or business partner, we always want you to feel at home with us. Diversity and inclusion aren’t just words to be spoken. They’re actions that are taken.

Celebrating the power of inclusion

This month is dedicated to recognizing the contributions of workers with disabilities and the importance of building equitable workplaces.

Learn More
National Disability Employment Awareness Month

“Our business model is built on fiercely defending our financial professionals’ independence. Championing diversity is essential to our ability to support each of them uniquely as they chart their own course to creating a better tomorrow.”Mike DurbinCEO

Equality through philanthropy

Investing in others always provides the greatest returns, so we support efforts to overcome challenges and inequities in the communities around us.

Learn More
The amount of Cetera's total financial donations shown on a phone
Group of people sitting in a conference room engaging in dialogue

Listening, then leading

To create real change, you must first listen. Our employee- and advisor-led councils engage in ongoing dialogue on strengthening equity and belonging. Listening first makes us better able to lead—and promote change toward a more just future for everyone.

Cetera Inclusion & Impact Council

The financial professionals and employees on the council inform our efforts to reach more diverse and traditionally underserved communities of investors, while also helping us expand our role in creating a more inclusive profession.

Camilo Mayorga
Camilo Mayorga

Caroline Piehl
Caroline Piehl

Emily Stead
Emily Stead

Frank McKinney
Frank McKinney

George Hunter
George Hunter

LeAnn Rummel
LeAnn Rummel

Majdah alQuhtani
Majdah alQuhtani

Mary Randolph
Mary Randolph

Nevin Sumuy
Nevin Sumuy

Pam Hollinger
Pam Hollinger

Pao Sonterre
Pao Sonterre

Samone Word
Samone Word

Taeyoon Kim
Taeyoon Kim

Cetera Wealth Services

Thrive in a local community powered by a national network.

Join a team, or become your own

Whether you’re a solo practice or an entire broker-dealer, our regional team model gives you the control and support you need to succeed.

A team of financial professionals holding a business meeting

Built for producer groups

We’ll preserve your culture while giving you the capital, client-acquisition, and recruiting support you need to minimize operational burdens and maximize growth.

Explore Our Regions

Dedicated solutions for banks and credit unions

Grow your investment program while strengthening your brand within the community through custom support built around your institution’s culture.

See How
Business man at his desk on the phone with support

See the ways our team can support your team

Growth
Search Icon

Find your growth levers

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.



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Mobile Banking

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.



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Money growth

Affiliate and grow on your terms

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.



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Newsletter

Fill your pipeline with leads

Attract and engage motivated prospects through events and direct leads, with up to 100% cost reimbursement.



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Teamwork

Succession and continuity planning

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.



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Movie

Make your brand in-demand

Create a multimedia marketing presence to drive measurable results attracting and engaging clients and prospects.



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Analytics

Scalable advisory tools

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.



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Locator

Marketing as easy as point and click

Simplify advertising and staying connected with clients and prospects with the personalized support of our professional marketing services.



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Market Forecast

High-touch support

Our in-office consulting and targeted support maximizes your bottom line by reducing practice-management burdens.



Request for Proposal

Guided compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”



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Portfolio

Institutional-grade advice

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.



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Connect

Strengthen client connections

Give your clients an interactive financial planning experience that fosters confidence and makes collaboration easy.



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Sharing Idea

Provide clarity in the value you bring

Showcase the value of your service to clients with our informative research and insights.



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Mobile Banking

Answer your clients’ biggest retirement question

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.



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Solutions

Solve clients’ most complex challenges

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.



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Key To Success

Expand capabilities for business owners

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.



Learn More →

“Our purpose is rooted in partnering with financial professionals to help their clients feel confident navigating the complexities of life and wealth.” Tim StinsonPresident

 
 

Talk with us today

Connect with one of our Business Development Specialists to learn about our Onboarding Navigator experience and how Cetera Wealth Services can put the power of teamwork to work for you.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

Cetera Wealth Services | Regions

The power of teamwork. The strength of community.

Cetera Wealth Services regions

Each of our regions gives you a distinct opportunity to find just the right blend of infrastructure, local mentorship, and practice management guidance to fit your business.

Find the perfect team—or become it

Use the links below to explore our regions. Or talk with a Business Development Specialist to see how we can make your producer group a region of its own.

Cetera Wealth Services | Financial Institution Division

We make growing your investment program easier.

Your culture; our support

Our Financial Institution Division customizes solutions around your goals, your clients, and your brand—helping you deepen client loyalty, gain wallet share, and grow on your terms.

We’ll come to you

We’ll come to you

Our regionally based program managers provide advisor training and development, goal setting and tracking, and recruiting assistance—right within your branch.

No proprietary products

No proprietary products

Our independence and lack of proprietary products means your advisors can choose solutions based on their requirements and the individual needs of each client.

Flexible advisor options

Flexible advisor options

The advisors within your program can be an employee of your financial institution, independently contracted, or a hybrid of both.

Comprehensive support

Comprehensive support

From our independent market and product research to the custom support of our Advisory Solutions team, we make it easier for your advisors to set your clients up for success.

A focus on growth

A focus on growth

We’ll help you keep your advisors and your program on track to meet its goals with one-on-one, holistic guidance and support. We’ll show you what’s helped others grow, so you can too.

A process you already know

A process you already know

Through our clearing relationship with Pershing on the NetX360 platform, and data and reporting through Albridge, you can feel comfortable from day one.

The strength of a national network

Add capabilities and scale to your program with the extensive technology, research, marketing, and client service solutions of Cetera Wealth Services.

Explore
Business person using tablet to show functionality of Cetera technologies
 
 

Create the investment program you want today

Connect with one of our Business Development Specialists to see how our Financial Institution Division can put the power of teamwork to work for you and your financial institution.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

Cetera Financial Institutions

Advance your wealth management program.

Grow your program right from the start

For over 40 years, Cetera Financial Institutions has partnered closely with banks and credit unions to help strengthen their programs, ties to the community, and the well-being of their clients.

81%

81%

of first-year goals exceeded current revenue

42%

42%

of programs exceeded their first-year goal

14%

14%

average margin by which programs exceeded their goal

22%

22%

average year-over-year revenue increase

 
 
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Benefit from our self-clearing advantage

We prioritize efficiency—and help you do the same. Our oversight and quality control of every process ensure you benefit from expedient execution, real-time data processing, and a legacy of unparalleled service.

Improve every aspect of your investment program with our customized benefits

“Our focus makes a difference. We’ll meet you where you are with our full-service capabilities so you can grow while taking care of your clients’ financial and life goals.” LeAnn RummelPresident & CEO

 
 

Talk with us today

Connect with our Business Development Specialists. They'll show you how so many banks and credit unions are benefiting from Cetera Financial Institutions' experience, strength, and innovation—and how you can too.

Tami
Tami Cain
Head of Institutional Business Development
(414) 254-5330
Jennifer
Jennifer Tedder
Business Development Senior Recruiter
(904) 339-5468

Data for institutions with existing programs transitioning to Cetera Financial Institutions from May 2011 to September 2021. All reviewed programs had more than $150,000 annual revenue.

Cetera Financial Specialists

Dedicated to tax professionals like you.

The best of both worlds, made even better

Grow both your tax and wealth management businesses with Cetera Financial Specialists’ high-touch, red-carpet support, and holistic understanding of your business model.

Boutique
901

financial professionals*

Trusted
97%

financial professional retention rate*

Experienced
15.6 yrs

average team tenure*

No license? No problem!

Whether you're a tax pro without a securities registration or an advisor without a CPA or EA license, we can help you get the credentials you need or facilitate a strategic partnership so you can offer your clients greater finanical well-being.

Business man looking at financial graphs on computer

Find new growth with our customized benefits

“Our family culture is inevitable, born of the personal relationships created by our high-touch support. Success is just easier in that environment of trust.” Ron KruegerPresident

 
 

Talk with us today

Connect with one of our Business Development Specialists to learn about our Onboarding Navigator experience and how we help tax preparers, CPAs, and enrolled agents build thriving wealth management practices.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

*Number of financial professionals as of April 30, 2025. Average retention rate form 2022 - 2024. Average team tenure as of Dec. 31, 2024.

 

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