Start the future you want today.


Cetera Investors | Los Angeles

155 North Lake Avenue Suite 430
Pasadena, CA 91101

(626) 408-1333

Let’s pursue your dreams

If you can dream about it, we can help you plan for it. We’ll turn your goals into flexible solutions for a stronger future.

Find strength in independence

All our financial professionals are independent, meaning they’re not limited to one company’s products or services. That gives them the freedom to ensure your goals drive their guidance and recommendations.

Gain confidence with holistic support

Wherever you are on your journey to financial success, from retirement planning to tax-smart investing, we’ll help clear a path forward. You can count on our years of experience helping others in the community strengthen their financial futures.

Committed to a better tomorrow

We’re your neighborhood financial professionals. Our partnership with you is built on trusted guidance rooted in clarity and transparency—and a personal interest in helping you puruse a stronger financial future.

​​

Taehoon Gang

Branch Manager

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Start a partnership for your success

Learn how we can help you on your journey to greater financial well-being.

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FAQs

Frequently Asked Questions

Home Frequently Asked Questions

About Cetera

Cetera was formally established in February 2010 when ING Group sold three broker-dealers to an investment fund managed by Lightyear Capital LLC, a private equity firm specializing in financial services. Though 2010 is the birth of Cetera, our history stretches back much further: Cetera Advisors and Cetera Financial Specialists were founded in 1981, Cetera Wealth Services in 1983, and Cetera Investment Services in 1984. While names have changed over time, our commitment to independent financial guidance and personal connections hasn’t.

Cetera is headquartered in San Diego, CA, with other main office locations in El Segundo, CA; Denver, CO; Schaumburg, IL; and St. Cloud, MN. Our Cetera Investors division has a nationwide network of approximately 40 branches, and our independent professionals have offices in all 50 states.

The Advice-Centric Experience is a framework we use to empower financial professionals to deliver more value and better serve a rapidly changing investor. Now, more than ever, financial professionals must provide a more personalized, comprehensive level of service that proves its worth on the balance sheet. The Advice-Centric Experience defines how we demonstrate and elevate that value.

We support some 9,000 independent financial professionals, including solo practitioners, teams and ensemble organizations, institutional financial professionals, and branches.

Cetera is comprised of four broker-dealers representing five communities: Cetera Advisors, Cetera Wealth Services, Cetera Financial Specialists, and Cetera Investment Services (comprising the communities Cetera Financial Institutions and Cetera Investors). Each community has its own unique business focus and specialized support.

All broker-dealers are members of the Securities Investor Protection Corporation (SIPC) and the Financial Industry Regulatory Authority (FINRA), and we have a robust team of compliance professionals who, on a timely basis, will review requests, examine books and marketing materials, and keep our financial professionals informed of regulatory change to help them effectively manage risk and stay focused on clients.

Cetera uses Pershing LLC for clearing solutions to deliver an efficient experience. Additionally, in 1991, Cetera Investment Services became the first broker-dealer in the institutional space to become self-clearing.

Genstar Capital assumed majority ownership of Cetera and our network of broker-dealers in 2018. It has a long track record of helping companies accelerate success—much like how we partner with our financial professionals and institutions to help them expand their services and enhance their delivery of financial guidance. Genstar provides us with the resources to make sustainable long-term investments in the areas that matter most to those we serve.

For financial professionals

We’ll help you. When you work with our Business Development team, you’ll share more about you, your business, and your specific goals, and then your team member will guide you toward the best fit within our network. They’ll introduce you to different home office team members and currently affiliated financial professionals to help you get the best picture of what working with each broker-dealer is like.

As every business is different, our Onboarding Group will customize your experience to your needs using our Accesslink program. Your dedicated experience manager and coach will guide you every step of the way. From account movement preparation to tech setup, we’ve got you covered. We’ll also connect you with your new Cetera community, plugging you in to our vast peer network and helping you get to know your growth and business support teams.

Yes. In your conversations with the Business Development team, it may be determined you’d fit best within one of our independent financial professional’s offices, an ensemble organization, an affiliated financial institution, or as part of a Cetera Investors branch. We’ll connect you with the leaders of those offices so you can get to know them, their culture, and their business goals, and then help you find the right fit for you.

Yes. If your business growth strategy includes recruiting new financial professionals or growing through acquisitions, our Business Development and growth teams can work with you to define your recruitment plan, connect you with financial professionals or offices, and offer ongoing support.

Yes. Our Legacy Builder program is designed to safeguard against the unexpected and give you control over the future of your business. You’ll work with our Business Consulting Group to create your continuity and succession plans, and receive guidance on how you can maximize the value and eventual purchase price of your business. And if you’re looking to grow through acquisitions, you can become part of the Qualified Buyer portion of the program to be matched with sellers within our network.

Yes. We offer a comprehensive suite of marketing services. For more information, view our Marketing overview.

Working with a Cetera-affiliated financial professional

With offices in all 50 states and Puerto Rico, there’s likely a Cetera financial professional ready to help near you. You can search based on your location using our Find an Advisor feature.

It starts with a simple question: What are your life goals? Cetera financial professionals work with you to make a customized plan based on your unique priorities and timeline to put you on the path to reach them. Depending on their specialty, your financial professionals can help you with:

  • Asset allocation
  • Retirement preparedness
  • Cash management
  • Education funding
  • Long-term care planning
  • Trust services
  • Overall wealth management
  • Giving strategies
  • Home and education planning
  • And more

You can learn more about working with a Cetera financial professional and how to locate one near you by using our Find an Advisor app.

Cetera-affiliated financial professionals are licensed professionals who are required to sit for an examination, take ongoing continuing education courses, and have background and fingerprint checks. They are registered in any states where they do business and are subject to credit checks and regular auditing to ensure they are compliant. Our financial professionals also must attend annual compliance trainings so they are up to date on regulatory matters. All firms are members of the Securities Investor Protection Corporation (SIPC) and the Financial Industry Regulatory Authority (FINRA), which provide greater oversight.

Working for Cetera

You can explore what a career at Cetera is like and what our employees find special about Cetera on our Careers page.

Current job postings are available on our career portal.

Research & Insights | Latest Commentary

Latest Publications

Take the mystery out of the markets

From historic performance to current drivers to predictions on what’s ahead, our logical, straightforward resources make it easier to understand forces affecting the economic landscape.

Research & Insights Latest Publications

Explore our latest insights

Fed-O-Meter

Fed-O-Meter

Our Fed-O-Meter gives you a monthly snapshot of where we see the Fed moving on monetary policy. Dive deeper by reviewing the numbers behind the needle and our summary analysis below.

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to-avoid-tag-deletion
to-avoid-tag-deletion
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Higher Chance of
More Conservative
Fed Policy
Higher Chance of
More Aggressive
Fed Policy
Research & Insights Fed-O-Meter

Summary Analysis

The economic expansion has advanced from the initial recovery, and the focus is now on metrics the Federal Reserve is looking at to gauge the health of the economy. Since the Fed’s dual mandate is to keep prices stable and maximize employment, we will focus on labor and inflation metrics, keeping in mind the broader economic impact as well. We created a Fed Monitor to track some of the data points that will impact the Fed’s decisions to tighten financial conditions. Additionally, we try to quantify the data and information outside of the dashboard to determine if the Fed is being more dovish than the data, and likely to be more aggressive in the future, or if they are being hawkish relative to the data, and likely to be more conservative in the future.

The Federal Reserve lowered interest rates by 0.25% at its September FOMC meeting, marking the first rate cut since last December. While this cut was widely anticipated, the Fed’s updated Dot Plot suggests a median expectation of two additional cuts, totaling 0.5%, by the end of the year. During the post-FOMC press conference, Fed Chair Jerome Powell emphasized a shift in the balance of risks from inflation to the labor market. He described the policy move as a risk management cut, aimed at supporting employment.

Inflation has picked up, but there hasn’t been a surge in price pressures. Headline CPI inflation climbed 2.9% year-over-year (Y/Y) in August, up from +2.7% in July, while core CPI held steady at 3.1% Y/Y. Over the past three months, headline CPI has increased at a 3.5% annualized pace, while core CPI has risen 3.7% annualized. At the same time, labor market momentum has slowed considerably, with nonfarm payrolls rising by an average of just 27,000 per month over the past four months. Weaker job growth has contributed to slowing wage pressures. Average hourly earnings rose 3.7% Y/Y, down from earlier levels. Softer wage pressures may help keep inflation in check.

The Fed has resumed rate cuts, and another cut is likely at the October FOMC meeting. We are maintaining the Fed-O-Meter in its current position for now.

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Marketing | Financial Institutions

Integrated solutions. Individualized support. Infinite possibilities.

Marketing and sales solutions built to scale

Attract prospects and gain wallet share with a marketing strategy that promotes your program and its ability to help clients pursue greater financial well-being.

Get noticed

Maximize your in-branch marketing potential with our ready-to-use, customizable campaign kits including posters, counter signs, ATM screens, and more.

Business man on tablet browsing through campaign kit
Business woman demonstrating MarketingCentral functionality with laptop

Deepen engagement

Enrich connections with current clients. Grab the interest of new ones. Recruit fresh talent. Easily keep your program top of mind with the right audience at the right time.

Learn More

Pump up your prospecting

Leverage powerful solutions to fill your pipeline with qualified leads that you can easily integrate into your marketing outreach strategy.

Learn More
Two professionals working on a desktop computer to generate leads

Our results say it best

“Are you prepared to turn your recruiting efforts into success? Cetera’s tools give us strong leads we can target and track and turn into advisors.”

Greg Brackett

Greg Brackett

BAR Financial

“I might be a really good financial advisor, but I’m not a marketer. Cetera has the right people in place to help.”

Jim Starnes

Jim Starnes

Totus Wealth Management

“Cetera's established marketing and growth resources are industry-leading and helped us envision a better future for our practice and for our clients.”

Dean Packard

Dean Packard

Harvest Wealth

 
 

Let’s promote your program

Connect with a Business Development Specialist to learn how our marketing team can help make your program the standout option for clients and prospects looking to pursue a stronger financial future.

Tami
Tami Cain
Head of Institutional Business Development
(414) 254-5330
Zach
Zach Porter
Regional Business Development Officer
(630) 453-4721

Marketing

Exclusive end-to-end sales and marketing solutions built to scale.

We help grow your reach and revenue (and shrink your time spent on it)

We’ll build a comprehensive, bespoke growth engine for you that connects with clients, prospects, and other advisors to drive measurable organic and inorganic growth—activating a flywheel of opportunity for your business and positioning you as a market leader.

A cohesive, multistep approach to driving growth, efficiency, and engagement

Brand & customer strategy

Brand & customer strategy

Stand out with a defined identity and cross-channel strategy that differentiates you and positions you as providing more value.

Learn More

Sales channel optimization

Sales channel optimization

Enhance all touchpoints in your sales funnel to be optimized for your goals and better connect with your target market.

Learn More

Customer experience

Customer experience

Understand how people want to engage with you and create meaningful customer journeys.

Learn More

Digital marketing

Digital marketing

Harness the power of digital to expand brand awareness, connect with clients, and boost business performance.

Learn More

Marketing effectiveness

Marketing effectiveness

Identify your biggest marketing opportunities and create an action plan trackable against your initial goals.

Learn More

Insights & analytics

Insights & analytics

Understand your key sales and marketing metrics, then optimize your ability to execute against them and drive growth.

Learn More

Proprietary solutions that drive value and success

A brand built just for you

We’ll cultivate a brand and graphic identity to reflect and promote your vision. Then, we’ll help you connect meaningfully with your ideal client.

Exclusive marketing plans

Stay top of mind with clients and prospects with quarterly marketing plans tailored to multiple demographics.

More leads with less effort

It couldn't get simpler. We'll fill your pipeline with leads, then ramp up your conversion potential with targeted marketing.

Our results say it best

“Are you prepared to turn your recruiting efforts into success? Cetera’s tools give us strong leads we can target and track and turn into advisors.”

Greg Brackett

Greg Brackett

BAR Financial

“I might be a really good financial advisor, but I’m not a marketer. Cetera has the right people in place to help.”

Jim Starnes

Jim Starnes

Totus Wealth Management

“Cetera's established marketing and growth resources are industry-leading and helped us envision a better future for our practice and for our clients.”

Dean Packard

Dean Packard

Harvest Wealth

 
 

Take the first step towards greater success

Connect with one of our Business Development Specialists to discover how our marketing resources and personalized support will put your brand—and your business—in front of more clients.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

LeadEngine | Financial Institutions

LeadEngine

Fill your pipeline with leads.

Turn prospects into clients with ease

LeadEngine powers your program with solutions designed to attract and engage motivated prospects. Whether you’re hosting impactful events or receiving high-intent leads directly, it keeps your pipeline full and your momentum strong—with up to 100% cost reimbursement to support your success.

Home Marketing LeadEngine

LeadEngine gets results

94,000+

94,000+

leads delivered*

$1.5+ billion

$1.5+ billion

total assets in pipeline*

$220+ million

$220+ million

total assets added, and growing daily*

$6.5+ million

$6.5+ million

average assets in pipeline per advisor*

Your pipeline. Unlimited possibilities.

Get high-intent, qualified leads delivered straight to your advisors' inboxes from SmartAsset. To maximize their potential and close more new clients, they can opt for live phone introductions to leads.

Fill your next workshop or seminar with motivated, high-quality leads through LeadJig. Advanced targeting ensures you're connecting with the right audience, increasing attendance and engagement.

Simplify seminar prospecting with White Glove’s “done for you” marketing approach. From promotion to registration, every detail is covered so your advisors can focus on delivering value to potential clients.

See what your peers have to say

“In four months with LeadEngine, I have three new clients and over $1M in assets closed with another $1.5M in pipeline.”

Michael Argiro

Michael Argiro

4T Financial

“I wish I did this 20 years ago! In just two years, I've raised $30 million new assets and had a larger pipeline than ever.”

Chad Coe

Chad Coe

Coe Financial Group

“LeadEngine saves time, focuses energy, and is the equivalent of modern-day networking. Participating in this program is a clear winner!”

Evan Guido

Evan Guido

Avantax

Win over prospects more easily with MarketingCentral

A Cetera exclusive: our automated campaigns and personalized cross-channel marketing strategies help your advisors engage leads throughout the prospecting process.

Learn More
Business woman demonstrating MarketingCentral functionality with laptop

*Performance results for Cetera financial professionals using LeadEngine as of January 2025.

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LeadEngine

LeadEngine

Fill your pipeline with leads.

Turn prospects into clients with ease

LeadEngine powers your business with solutions designed to attract and engage motivated prospects. Whether you’re hosting impactful events or receiving high-intent leads directly, it keeps your pipeline full and your momentum strong—with up to 100% cost reimbursement to support your success.

Home Marketing LeadEngine

LeadEngine gets results

94,000+

94,000+

leads delivered*

$1.5+ billion

$1.5+ billion

total assets in pipeline*

$220+ million

$220+ million

total advisory assets added, and growing daily*

$6.5+ million

$6.5+ million

average assets in pipeline per advisor*

Your pipeline. Unlimited possibilities.

Get high-intent, qualified leads delivered straight to your inbox from SmartAsset. To maximize your potential and close more new clients, you can opt for live phone introductions to leads.

Fill your next workshop or seminar with motivated, high-quality leads through LeadJig. Advanced targeting ensures you're connecting with the right audience, increasing attendance and engagement.

Simplify seminar prospecting with White Glove’s “done for you” marketing approach. From promotion to registration, every detail is covered so you can focus on delivering value to potential clients. 

See what your peers have to say

“In four months with LeadEngine, I have three new clients and over $1M in assets closed with another $1.5M in pipeline.”

Michael Argiro

Michael Argiro

4T Financial

“I wish I did this 20 years ago! In just two years, I've raised $30 million new assets and had a larger pipeline than ever.”

Chad Coe

Chad Coe

Coe Financial Group

“LeadEngine saves time, focuses energy, and is the equivalent of modern-day networking. Participating in this program is a clear winner!”

Evan Guido

Evan Guido

Avantax

Make a strong first impression with GrowthLine

Our team of seasoned marketing pros will help ensure your brand, visual identity and digital presence are optimized for greatest impact across your marketing needs.

Learn More
Business man and woman designing a website on a computer using GrowthLine
Business woman demonstrating MarketingCentral functionality with laptop

Win over prospects more easily with MarketingCentral

We’ll help you build and implement a holistic marketing strategy across digital media to keep your leads engaged and promote the benefits of working with you.

Learn More

*Performance results for Cetera financial professionals using LeadEngine as of January 2025.

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