MarketingCentral | Financial Institutions

MarketingCentral

Automate your outreach. Maximize your potential.

Engage clients and prospects where they are

Bring potency and personalization to your advisors’ marketing and communications strategy. Our advanced platform, MarketingCentral, helps them seamlessly connect across multiple channels.

Home Marketing MarketingCentral

Marketing with reach

24,000

24,000

social posts per month

40,000

40,000

email campaigns per month

4.8 million

4.8 million

investors reached per month

MarketingCentral: Where growth meets efficiency

Business woman demonstrating MarketingCentral functionality with laptop

Advisors can efficiently build a holistic plan to stay connected to clients and prospects through email, social media, events, and print.

Email and social campaigns can be scheduled for effortless set-and-forget consistency.

Maximize outreach with our four-segment multimedia marketing plans. They’re completely customized and compliance-approved for plug-and-play ease.

Campaigns can be customized to different segments of your advisors’ books to better target client needs and uncover new opportunities for growth.

Implement our targeted recruiting campaigns to attract new talent and stay engaged throughout the prospecting process.

Our multichannel library of regularly updated content helps ensure your advisors’ communications are relevant and welcomed.

Let AI curate a personalized library of great content from top sources for your advisors to share across channels.

Connect more while doing less

“MarketingCentral has been a game-changer—we don't need to worry about scheduling outreach or content. This is truly set it and forget it.”

Ryan Marshall

Ryan Marshall

ELA Financial Group

“I sincerely believe financial professionals that aren't using this tool are missing out on potential new business.”

Pamela Malara

Pamela Malara

Bank of St. Francisville

“Marketing doesn't have to be overwhelming. With MarketingCentral, just a few clicks and it’ll seem like you spend way more time than you do on marketing and communications.”

Alison McClure

Alison McClure

Ohana Wealth Management

Marketing plans as good as your financial plans

It doesn’t get easier than this. Advisors can flip a switch to automate professionally curated marketing plans across multiple demographics. Pre-approved content is available for email and social, plus recommendations for digital or in-person events.

Nurture (and fill) your pipeline with LeadEngine

What makes it even easier for your advisors to use MarketingCentral to stay connected to your program’s pipeline of leads? Us filling that pipeline for you.

Learn More

Average MarketingCentral usage data as of August 2024.

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MarketingCentral

MarketingCentral

Marketing really can be this easy.

Engage clients and prospects where they are

Bring potency and personalization to your communication strategy with our advanced marketing platform, MarketingCentral. Seamlessly engage, prospect, and recruit across multiple channels.

Home Marketing MarketingCentral

Marketing with reach

24,000

24,000

social posts per month

40,000

40,000

email campaigns per month

4.8 million

4.8 million

investors reached per month

MarketingCentral: Where growth meets efficiency

Business woman demonstrating MarketingCentral functionality with laptop

Build a comprehensive communications strategy to connect with clients and prospects through email, social media, events, and print marketing.

Maximize your outreach with our four-segment multimedia marketing plans. They’re completely customized and compliance-approved for plug-and-play ease.

Schedule email and social campaigns for effortless set-and-forget consistency.

Access regularly updated content from the multichannel library to ensure your communications are relevant.

Stay in touch and get more facetime with clients using our virtual and in-person event management tools.

Leverage a collection of multi-touch email sequences, social posts, and thought leadership materials to recruit advisors to your business.

Let AI curate a personalized library of great content from top sources to share across your social media channels, refining your library based on the content you select.

Connect more while doing less

“MarketingCentral has been a game-changer—we don't need to worry about scheduling outreach or content. This is truly set it and forget it.”

Ryan Marshall

Ryan Marshall

ELA Financial Group

“I sincerely believe financial professionals that aren't using this tool are missing out on potential new business.”

Pamela Malara

Pamela Malara

Bank of St. Francisville

“Marketing doesn't have to be overwhelming. With MarketingCentral, just a few clicks and it’ll seem like you spend way more time than you do on marketing and communications.”

Alison McClure

Alison McClure

Ohana Wealth Management

Marketing plans as good as your financial plans

It doesn’t get easier than this. Just flip a switch to automate professionally curated marketing plans across multiple demographics. Pre-approved content is available for email and social, plus recommendations for digital or in-person events.

Build your brand value

Empower your engagement and recruiting efforts to work in concert and reinforce your value proposition with a memorable, cohesive brand identity and digital presence.

Learn More
Business man and woman designing a website on a computer using GrowthLine

Nurture (and fill) your pipeline

MarketingCentral’s automated campaigns and personalized marketing strategies greatly simplify keeping your pipeline of leads engaged. Even better, we can fill that pipeline for you.

Learn More

Average MarketingCentral usage data as of August 2024.

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GrowthLine

GrowthLine

We’ll put your brand ecosystem to work for you.

Outshine your competition

With GrowthLine, our specialists work with you to create a complete brand experience to promote your value proposition, engage clients and prospects, recruit new talent—and set you apart. Valued at up to $150,000, it's offered at no cost to you when you join Cetera.

Home Marketing GrowthLine
BISA Technology Innovation Award 2025

The award’s great. Your reward’s greater.

GrowthLine was honored with this year’s BISA Technology Innovation Award for its contributions to technological advancement. But you’ll be most appreciative of its contributions to helping you attract and engage clients, prospects, and talent.

Learn More

It's time to grow for it

Looking for more growth? Your participation in the GrowthLine program entitles you to our Growth Guarantee—we guarantee you’ll grow at least 50% more, or we'll refund your affiliation fees. Where else can you get a promise like that?

Not for consumers • Not investment advice • Limited to refund of initial affiliation fee. See terms & conditions.

Learn More
Growth Guarantee

Be the center of attention

300%

300%

more unique visitors to website

200%

200%

increase in reach on social media

80%

80%

increase in organic search traffic

We meet you where you are

Our digital audit gives you an extensive evaluation of how you’re being seen across channels—so we can build a strategy for measurable growth.

Business man and woman designing a website on a computer using GrowthLine

Our elevation of your website and digital presence will make it easier for your business to be found by the people you want to attract.

Fast. Responsive. Simple to use. Secure. We’ll optimize your site to encourage engagement designed to turn visitors into leads, and clients into referrers.

Wow, impress, and win screen time across social platforms with a tech-powered plan leveraging automated campaigns and pre-scheduled communications.

Then take you where you want to grow

More clients and wallet share

More clients and wallet share

55%

more annual revenue growth than comparable peers

More organic growth

More organic growth

$17.5+ billion

incremental AUA from participating advisors

More impact delivered 

More impact delivered 

2,300+

advisors served

Grow more with GrowthLine

“The GrowthLine team took time to understand our personality, our brand, our uniqueness, and then refreshed our website to make it all come to life.”

J.R. Phillips

J.R. Phillips

Premier Retirement Plan Advisors

“We’ve been thrilled with the responsiveness, professionalism, and quality of the work Cetera’s done for us, empowering us to share our vision with clients old and new.”

Dean Packard

Dean Packard

Harvest Wealth

“The GrowthLine team really took their time to understand our unique footprint in the financial world and customized our website to be first-class.”

Mark Burgdorf

Mark Burgdorf

Burgdorf Wealth Managers

Business woman demonstrating MarketingCentral functionality with laptop

Animate your ecosystem with MarketingCentral

Elevate your engagement strategy with automated campaigns, tailored marketing plans, and customizable content that keep you front and center with clients and prospects.

Learn More

Boost leads and conversion with LeadEngine

The only thing that can improve upon your newly strengthened brand presence is a strong pipeline of leads to take notice—and we can fill it for you.

Learn More

The BISA Technology Innovation Award is designed to recognize leadership in the advancement of the financial industry’s products, services, and platforms through technology innovation. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

Data based on Cetera financial professionals using GrowthLine who have completed all program initiatives from May 2021 through December 2024.

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Flagship Solutions for Financial Advisors

Financial Advisors

Flagship Solutions

The right tools—and the right people behind them

Plenty of firms provide resources that can support your business. We design our tech, tools, and teams to promote your growth and success.

Advanced Planning Group

Advanced Planning Team

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.

Learn More

Advanced Time Segmentation

Advanced Time Segmentation

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.

Learn More

AdviceWorks®

AdviceWorks®

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.

Learn More

Compliance

Compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”

Learn More

Growth360

Growth360

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.

Learn More

GrowthLine

GrowthLine

Create a multimedia marketing presence to drive measurable results attracting and engaging clients, prospects, and new advisor talent.

Learn More

LeadEngine

IntelligenceEngine

Grow your wallet share with a connected suite of solutions and services that uncover hidden assets and deepen client relationships.

Learn More

LeadEngine

LeadEngine

Have local, high-intent, screened and qualified client leads sent directly to your inbox.

Learn More

Legacy Builder

Legacy Builder

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.

Learn More

Marketing

Marketing

Expand your reach and your revenue with our extensive suite of customized services to drive organic and inorganic growth.

Learn More

MarketingCentral

MarketingCentral

Leverage exclusive, automatable marketing plans tailored to multiple demographics that make outreach as easy as flipping a switch.

Learn More

My Advice Architect®

My Advice Architect®

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.

Learn More

Onboarding

Onboarding

Our high-touch Onboarding Navigator experience keeps your focus on your clients and your business, not your move.

Learn More

Portfolio Solutions

Portfolio Solutions

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.

Learn More

Research and Insights

Research and Insights

Showcase the value of your service to clients with our informative research and insights.

Learn More

Retirement Plan Specialists

Retirement Plan Specialists

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Learn More

RIA Blueprint

RIA Blueprint

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.

Learn More

Cetera Investment Services | Statement of Financial Strength

Cetera Investment Services

Home Statement of Financial Strength

Statement of Financial Strength

Founded in 1984, Cetera Investment Services LLC is a self-clearing broker-dealer and insurance agency serving the clients of more than 455 financial institutions with assets ranging from $31 million to $141+ billion nationwide. Our financial soundness and strength are derived from our business model, the financial strength and liquidity of our parent company, Cetera Financial Group, and our leadership in regulatory compliance and strict adherence to our principles of risk management to protect the reputations of our financial institutions.

Business Model

Our business model is simple: we focus on financial institutions, delivering high-quality investment products, wealth management solutions and premier support to help grow their investment programs. As a broker-dealer with no proprietary investment products, our advice to program managers, relationship managers, registered representatives and financial advisors is based solely on the merits of our analyses of the investment products and programs offered, and free from bias. Our self-clearing platform requires our staff to have additional layers of expertise and capabilities, making us less susceptible to the operational inconsistencies of an external partner.

Additionally, our self-clearing model allows us to conduct business in a more cost-effective, efficient manner than an introducing broker-dealer while delivering rapid response, total quality control, in-house and real-time data processing, expedient execution, competitive pricing and a flexible structure. Paired with our technology and service offerings catered specifically to our distinct focus on financial institutions and dedication to helping them foster lasting relationships with their clients, we are well positioned to execute our mission to deliver comprehensive financial solutions to investing clients by building strong relationships with banks and credit unions through unparalleled service.

Cetera Investment Services at a Glance:
All data as of Sept. 1, 2022

  • Serves more than 455 financial institutions
  • Self-clearing
  • Total representatives and financial advisors: 1,790
  • Assets under administration: nearly $70.7 billion
  • Total full-time employees: 434
  • Average team tenure: 30.5 years in the industry; 20 years with Cetera Investment Services

Cetera Financial Group

Cetera Investment Services is part of Cetera Financial Group (Cetera), a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology. For more information, visit cetera.com.

Regulatory Compliance and Risk Management

Cetera Investment Services is registered with the United States Securities and Exchange Commission (SEC) as a broker-dealer and registered investment adviser. Cetera Investment Services is also a member of the Financial Industry Regulatory Authority (FINRA) and the Municipal Securities Rulemaking Board (MSRB). Cetera Investment Services is securities registered and insurance licensed in all 50 states.

As such, Cetera Investment Services is subject to the rules and the laws of these organizations and entities, and adheres carefully to its specific obligations to assist its employees and registered representatives in complying with these rules and regulations. Cetera Investment Services has set forth standards of conduct and procedures that comply with applicable rules and regulations and must be followed in conducting its business.

Statement of Financial Condition

Statement of Financial Condition as of December 31, 2024, and Report of Independent Registered Public Accounting Firm

Statement of Financial Condition as of June 30, 2025 (unaudited)

Onboarding

Onboarding

Move over to move ahead.

Experience makes the difference

95%

95%

AUM transitioned in 45-60 days*

285

285

years of collective onboarding team experience

355

355

financial professionals onboarded in 2024

You’ll wish you did it sooner

Changing firms is a big step. We'll help ensure it's a big step forward. Our Onboarding Navigator experience provides a personalized, seamless transition that keeps you in control.

Onboarding

Benefit from less work and more flow thanks to a technology suite working 24/7 to streamline the process, transferring up to 2,000 accounts each day.

AdviceWorks® streamlines account opening, reduces errors, and provides your clients with a digital portal to their accounts once transferred.

Efficiently coordinate with your onboarding coach through SmartSheet with unlimited access to your action log, dashboard, and client tracker.

Be ready to go the moment your move is finalized, by using Docupace Transition Assistant to gather and review client data before affiliation.

Your onboarding experience manager and coach will work with you until your onboarding is completed to your satisfaction.

Join with confidence and ease

“Cetera has given us integrated technology and full flexibility. They are large yet not corporate—a great balance.”

Matthew Clement

Matthew Clement

Emerald Retirement Planning Group, Inc.

“Transitioning to Cetera has been a rewarding move. The culture remains family-like and engaged.”

Amy Luukko

Amy Luukko

Joyful Wealth Planning

“Having colleagues on Cetera's Onboarding team who took the time to learn and understand our objectives has made all the difference.”

Holly Kylen

Holly Kylen

Kylen Financial

Doubling down on your success

Setting you up to thrive is what Onboarding Navigator is all about. So, it’s no surprise it earned top honors for the second year in a row from the industry’s only award program for innovation in support of advisor success. Making you a winner isn’t just our goal—it’s our standard.

Doubling down on your success
 
 

Make your move today

Propel your business and client experience forward. Talk with a Business Development Representative to learn how moving over can be the easiest way to move ahead.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

*Based on internal metrics for financial professionals onboarded between Jan. 2020 and Dec. 2024.

The WealthManagement.com Industry Awards program recognizes outstanding organizations and individuals that support financial advisor success. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

Growth360 | Financial Institutions

Growth360

Revenue transformation begins with Growth360.

Focus on what works

Growth360 reveals your advisors' biggest growth opportunities and then creates a unique action plan with personalized support to keep them on target toward their goals.

Growth360 flowchart showing seven growth opportunities

Empower program success with Growth360

Business woman demonstrating Growth360 functionality on laptop

Our structured, repeatable approach makes growth attainable for any advisor at any time.

Keep everyone on top of their action plan with a digital dashboard to track individual progress toward unique goals.

Each of your advisors will get paired with a dedicated Growth Officer for one-on-one support throughout their journey.

Advisors will leverage peer-proven methods to stay on target for their growth goals, using custom plans built just for them.

Cetera’s extensive suite of resources are tailored to your advisors’ specific needs by their Growth Officer.

Illuminate the straightest path forward

"With a simple questionnaire, I was able to quickly drill down to our opportunities for growth, with immediate research and resources to go to, plus access to a growth coach!"

Amy Wolff

Amy Wolff

AJW Financial

“The Growth360 platform and the talented team of Growth Officers are proof that Cetera partners with us to help grow our businesses.”

Pete Bush

Pete Bush

Horizon Financial Group

“We have benefited greatly from working with our Growth Officer to better understand the areas of our firm where we can maximize our return on time and capital."

Lindsey McKay

Lindsey McKay

McKay Wealth Management

 
 

Grow with us

Connect with one of our Business Development Specialists to learn more about how Growth360 can help put your program’s goals within reach.

Tami
Tami Cain
Head of Institutional Business Development
(414) 254-5330
Zach
Zach Porter
Regional Business Development Officer
(630) 453-4721

Growth360

Growth360

Revenue transformation begins with Growth360.

The one thing designed to improve everything

Growth360 reveals your biggest growth opportunities and then creates an end-to-end action plan with personalized support to enhance your organic growth potential and bring your value proposition to life.

Growth360 flowchart showing seven growth opportunities

Create the growth path that’s right for you

Business woman demonstrating Growth360 functionality on laptop

Our structured, repeatable, approach makes growth attainable for any advisor at any time.

Keep on top of your action plan with a digital dashboard to track your progress toward your goals.

Get paired with a dedicated Growth Officer for one-on-one support throughout your journey.

Leverage peer-proven methods for increasing the value of your business, using a plan built just for you.

Draw from Cetera’s extensive suite of resources, tailored to your specific needs by your Growth Officer.

Illuminate the straightest path forward

“With a simple questionnaire, I was able to quickly drill down to our opportunities for growth, with immediate research and resources to go to, plus access to a growth coach!”

Amy Wolff

Amy Wolff

AJW Financial

“The Growth360 platform and the talented team of Growth Officers are proof that Cetera partners with us to help grow our businesses.”

Pete Bush

Pete Bush

Horizon Financial Group

“We have benefited greatly from working with our Growth Officer to better understand the areas of our firm where we can maximize our return on time and capital.”

Lindsey McKay

Lindsey McKay

McKay Wealth Management

 
 

Grow with us

Connect with one of our Business Development Specialists to learn more about how Growth360 can help put your business goals within reach.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

Advanced Time Segmentation | Financial Institutions

Advanced Time Segmentation

Solve the retirement income challenge.

Personalized, AI-driven plans in minutes

Create custom retirement roadmaps at scale with the AI-powered approach of Advanced Time Segmentation (ATS). Align client assets with income needs through a process that adapts in real time to changing goals and household situations.

A solution clients will love

Bring each client’s vision to life and instantly build a retirement plan that can be refined on the spot. From complex modeling to gap analysis to presentation-ready results, everything connects seamlessly to strengthen conversations and streamline work.

Strategy-driven confidence

Business man on computer looking at charts for retirement planning

Designed to be spent down over five to seven years and buy time for the Future Income segment to grow.

Bridges the Immediate Income and Long-Term Growth segments to provide additional time for a client’s long-term investments to grow.

While the first two segments have provided short- and mid-term income, this segment is designed to grow untouched for several years and is calculated to address risk.

For conservative clients or those who believe they have a long life expectancy, this segment offers guaranteed inflation-adjusted income for life.

Designed to provide supplemental income and growth for the portfolio over the long-term, this segment can include alternative investments.

Grow your business with ATS

“Advanced Time Segmentation has changed my practice, giving my clients the confidence to transfer more assets and provide more referrals.”

Steve Oliver

Steve Oliver

Manhattan Ridge Advisors

“My acquisition ratio has increased dramatically. My clients can now understand the importance of me managing their whole portfolio, not just a portion of it.”

Chris Quebedeau

Chris Quebedeau

Cetera Advisors

“I get a new referral nearly every week from a client impressed by the scenario I created for them using Advanced Time Segmentation.”

Brenda Hotaling

Brenda Hotaling

Cetera Investors

 
 

Strengthen clients’ confidence in their future

Connect with us to see how Advanced Time Segmentation can help your financial institution offer clients greater certainty about their retirement.

Tami
Tami Cain
Head of Institutional Business Development
(414) 254-5330
Zach
Zach Porter
Regional Business Development Officer
(630) 453-4721
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