Cetera Financial Institutions

Advance your wealth management program.

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Grow your program right from the start

For over 40 years, Cetera Financial Institutions has partnered closely with banks and credit unions to help strengthen their programs, ties to the community, and the well-being of their clients.

81%

81%

of first-year goals exceeded current revenue

42%

42%

of programs exceeded their first-year goal

14%

14%

average margin by which programs exceeded their goal

22%

22%

average year-over-year revenue increase

 
 
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Benefit from our self-clearing advantage

We prioritize efficiency—and help you do the same. Our oversight and quality control of every process ensure you benefit from expedient execution, real-time data processing, and a legacy of unparalleled service.

Improve every aspect of your investment program with our customized benefits

Growth

“Our focus makes a difference. We’ll meet you where you are with our full-service capabilities so you can grow while taking care of your clients’ financial and life goals.” LeAnn RummelPresident & CEO

 
 

Talk with us today

Connect with our Business Development Specialists. They'll show you how so many banks and credit unions are benefiting from Cetera Financial Institutions' experience, strength, and innovation—and how you can too.

Tami
Tami Cain
Head of Institutional Business Development
(414) 254-5330
Jennifer
Jennifer Tedder
Business Development Senior Recruiter
(904) 339-5468

Data for institutions with existing programs transitioning to Cetera Financial Institutions from May 2011 to September 2021. All reviewed programs had more than $150,000 annual revenue.

Cetera Financial Specialists

Dedicated to tax professionals like you.

Connect with Us

The best of both worlds, made even better

Grow both your tax and wealth management businesses with Cetera Financial Specialists’ high-touch, red-carpet support, and holistic understanding of your business model.

Boutique
901

financial professionals*

Trusted
97%

financial professional retention rate*

Experienced
15.6 yrs

average team tenure*

No license? No problem!

Whether you're a tax pro without a securities registration or an advisor without a CPA or EA license, we can help you get the credentials you need or facilitate a strategic partnership so you can offer your clients greater finanical well-being.

Business man looking at financial graphs on computer

Find new growth with our customized benefits

Growth

“Our family culture is inevitable, born of the personal relationships created by our high-touch support. Success is just easier in that environment of trust.” Ron KruegerPresident

 
 

Talk with us today

Connect with one of our Business Development Specialists to learn about our Onboarding Navigator experience and how we help tax preparers, CPAs, and enrolled agents build thriving wealth management practices.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

*Number of financial professionals as of April 30, 2025. Average retention rate form 2022 - 2024. Average team tenure as of Dec. 31, 2024.

 

Cetera Investors

Own your business. Not the burdens of running it.

Connect with Us
Find Your Branch

Have it all, without doing it all

Create a pronounced presence in your local community at one of Cetera Investors’ 43 fully staffed and equipped branch offices—while still owning your book and your independence.

We make it easy to expand your capabilities

Growth

“We take pride in our strong community values and desire to help all clients, at all stages of life, pursue financial freedom.” LeAnn RummelPresident & CEO

 
 

Talk with us today

Get the freedom of independence with the efficiency of teamwork. Connect directly with one of our branch managers to learn about our Onboarding Navigator experience and see how Cetera Investors can accelerate your career.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

Cetera Advisors

Your vision. Our support. It’s a powerful combination.

Connect with Us

Stay an entrepreneur; become a hero

Cetera Advisors lets you run the business you want the way you want. Backed by time-saving tech and specialized support, you’ll find it easier to be the financial hero your clients want.

Greater freedom; more flexibility

Search Icon

Find your growth levers

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.

Learn More →

Mobile Banking

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.

Learn More →

Money growth

Affiliate and grow on your terms

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.

Learn More →

Newsletter

Fill your pipeline with leads

Attract and engage motivated prospects through events and direct leads, with up to 100% cost reimbursement.

Learn More →

Teamwork

Succession and continuity planning

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.

Learn More →

Movie

Make your brand in-demand

Create a multimedia marketing presence to drive measurable results attracting and engaging clients and prospects.

Learn More →

Analytics

Scalable advisory tools

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.

Learn More →

Locator

Marketing as easy as point and click

Simplify advertising and staying connected with clients and prospects with the personalized support of our professional marketing services.

Learn More →

Market Forecast

High-touch support

Our in-office consulting and targeted support maximizes your bottom line by reducing practice-management burdens.

Request for Proposal

Guided compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”

Learn More →

Portfolio

Institutional-grade advice

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.

Learn More →

Connect

Strengthen client connections

Give your clients an interactive financial planning experience that fosters confidence and makes collaboration easy.

Learn More →

Sharing Idea

Provide clarity in the value you bring

Showcase the value of your service to clients with our informative research and insights.

Learn More →

Mobile Banking

Answer your clients’ biggest retirement question

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.

Learn More →

Solutions

Solve clients’ most complex challenges

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.

Learn More →

Key To Success

Expand capabilities for business owners

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Learn More →

Growth
Search Icon

Find your growth levers

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.



Learn More →
Mobile Banking

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.



Learn More →
Money growth

Affiliate and grow on your terms

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.



Learn More →
Newsletter

Fill your pipeline with leads

Attract and engage motivated prospects through events and direct leads, with up to 100% cost reimbursement.



Learn More →
Teamwork

Succession and continuity planning

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.



Learn More →
Movie

Make your brand in-demand

Create a multimedia marketing presence to drive measurable results attracting and engaging clients and prospects.



Learn More →
Analytics

Scalable advisory tools

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.



Learn More →
Locator

Marketing as easy as point and click

Simplify advertising and staying connected with clients and prospects with the personalized support of our professional marketing services.



Learn More →
Market Forecast

High-touch support

Our in-office consulting and targeted support maximizes your bottom line by reducing practice-management burdens.



Request for Proposal

Guided compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”



Learn More →
Portfolio

Institutional-grade advice

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.



Learn More →
Connect

Strengthen client connections

Give your clients an interactive financial planning experience that fosters confidence and makes collaboration easy.



Learn More →
Sharing Idea

Provide clarity in the value you bring

Showcase the value of your service to clients with our informative research and insights.



Learn More →
Mobile Banking

Answer your clients’ biggest retirement question

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.



Learn More →
Solutions

Solve clients’ most complex challenges

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.



Learn More →
Key To Success

Expand capabilities for business owners

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.



Learn More →
 
 

Talk with us today

Whether you're an individual advisor or a super OSJ, Cetera Advisors is ready to inspire your entrepreneurial drive. Connect with one of our Business Development Specialists to learn about our Onboarding Navigator experience and kick-start a conversation about your growth.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021

Wirehouse Advisors

Wirehouse Advisors

Break away from limitations and declare your independence.

Connect with Us

Create the career you’ve always wanted

True ownership of your business. Freedom to create the experience your clients want. All backed by Cetera’s community of support.

Own your value

You’ve earned it—we think you should keep it. Going independent means there's more money going into your pocket, not your firm's.

Why you’ll be glad you made the switch

“Cetera’s impressive platform and leading tools and technology offerings will help me better serve my clients for the long-term.”

Nuno Pereira

Nuno Pereira

Pereira Wealth Management

“The change to independence was the best move I could have made on both a personal and business level. Cetera has been a great partner in helping me service my clients.”

Fillip Gershon

Fillip Gershon

Safe Harbor Financial

"Cetera's Resource Center breaks their backs to make sure customer service is delivered at the highest level."

Adrienne Radakovic

Adrienne Radakovic

Stella Wealth Advisors LLC

“Cetera’s impressive platform and leading tools and technology offerings will help me better serve my clients for the long-term.”

Nuno Pereira

Nuno Pereira

Pereira Wealth Management

“The change to independence was the best move I could have made on both a personal and business level. Cetera has been a great partner in helping me service my clients.”

Fillip Gershon

Fillip Gershon

Safe Harbor Financial

"Cetera's Resource Center breaks their backs to make sure customer service is delivered at the highest level."

Adrienne Radakovic

Adrienne Radakovic

Stella Wealth Advisors LLC

Own your brand

Your brand truly is your bond with your clients. Our suite of professional marketing services helps you retain clients during onboarding and engage them for life.

Explore Marketing Services
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Two business people analyzing market research with sticky notes on whiteboard

Own your advice

We back you with plenty of proprietary market research and recommendations, but the advice you give your clients is always up to you.

See Our Research

Own your client relationships

Our open architecture of products ensures you’ll be able to own your service to clients and always be free to work in their best interests.

Discover Advisory Services
Business woman showcasing My Advice Architect functionality on computer

Own your possibilities

Higher payout. Greater valuation. Full control. RIA Blueprint gives you all the benefits of owning your own RIA—without the weight of creating your own tech, compliance, and operations systems. Flexible affiliation options grow with you as your business evolves.

Explore RIA Blueprint

But never feel on your own

Does your firm post how advisors rate its service to them? If not, there’s probably a reason.

Advisor Star Rating

Over 35,000 five-star reviews for advisor satisfaction*

Contact Representative BG Rachel Tina Purple Plane

Talk with us today

Connect with our Business Development team to learn what it's like to work with a firm that believes in making breakthroughs for your business, not decisions for it.

Choice, right from the very start

Our award-winning onboarding experience solves for the uncertainty.

See How

All payout numbers and calculations are for illustrative and comparative purposes only. Actual payouts may differ. All examples factor in actual annual costs associated with Cetera affiliation.

*Data from Cetera’s Support Center customer experience surveys, Nov. 10, 2020 – May 31, 2025.

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Financial Institutions

Financial Institutions

The advantage you need to compete at the highest levels of wealth management.

Connect with Us
Making money

30%

average year-over-year top-20 financial institution program growth

Money growth

30.2%

average year-over-year overall financial institution program growth

Financial growth

20%

average year-over-year advisor growth

Left Icon

30%

average year-over-year top-20 financial institution program growth

Middle Icon

30.2%

average year-over-year overall financial institution program growth

Right Icon

20%

average year-over-year advisor growth

Exceptional experiences right from the start

For over 40 years, we’ve partnered closely with banks and credit unions to help strengthen their programs, ties to the community, and the well-being of their clients.

The data speaks for itself, but our clients say it best

“I’ve been working with Cetera for 21 years and couldn’t be happier with our relationship. They truly do listen. It’s motivating to work with a company that really cares about your success.”

Dan Cvercko

Dan Cvercko

Farmers National Investments

"The Resource Center goes above and beyond, taking ownership and providing solutions every step of the way."

Tony Yu

Tony Yu

East West Investment Services

"Cetera's structure of having a Growth Officer to partner with has allowed our program to reach new heights."

Michael Simon

Michael Simon

GTE Federal Credit Union

“I’ve been working with Cetera for 21 years and couldn’t be happier with our relationship. They truly do listen. It’s motivating to work with a company that really cares about your success.”

Dan Cvercko

Dan Cvercko

Farmers National Investments

"The Resource Center goes above and beyond, taking ownership and providing solutions every step of the way."

Tony Yu

Tony Yu

East West Investment Services

"Cetera's structure of having a Growth Officer to partner with has allowed our program to reach new heights."

Michael Simon

Michael Simon

GTE Federal Credit Union

Benefit from our self-clearing advantage

We prioritize efficiency—and help you do the same. Our oversight and quality control of every process ensure you benefit from expedient execution, real-time data processing, and a legacy of unparalleled service.

Man using tablet

Choice and flexibility—we expect you to expect nothing less

That’s why we give you multiple ways to affiliate, plus additional options within each model 
to help you find the perfect fit.

Find Your Fit

Improve every aspect of your investment program
with our customized benefits

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with your advisors and their entire financial picture.

Tech to manage, and attract, business
Discover AdviceWorks

Expand your retirement capabilities

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Expand your retirement capabilities
Discover Retirement Plan Specialists

Additional reps when you need them

Our Rep on Demand program gives you additional staffing power whenever and wherever you need it.

Additional reps when you need them
Discover Rep on Demand

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with your advisors and their entire financial picture.

Tech to manage, and attract, business
Discover AdviceWorks

Expand your retirement capabilities

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Expand your retirement capabilities
Discover Retirement Plan Specialists

Additional reps when you need them

Our Rep on Demand program gives you additional staffing power whenever and wherever you need it.

Additional reps when you need them
Discover Rep on Demand
See All Solutions
Contact Representative BG Tami Zach Purple Plane

Talk with us today

Connect with our Business Development team to learn to learn how our holistic approach can benefit your entire business.

*Data measurements reflect the period between Dec. 31, 2023 and Dec. 31, 2024.

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Philanthropy

Our local communities are part of our family.

Invest in a better future

With success comes responsibility. So whether it’s assisting youth programs, supporting educational initiatives or fostering greater diversity, our nonprofit Caring Cetera is honored to play a role in bringing more life into the communities where we live, work, and play.

Our Impact

$1,224,586

$1,224,586

raised

$304,851

$304,851

provided in disaster relief

$654,263

$654,263

other commitments

$50,114

$50,114

grant awards

How we're committed

Leading youth to their full potential

The Diversity in Financial Planning Scholarship Program is part of Caring Cetera's commitment to drive more young people to become financial planners, and advance diversity and inclusion in the financial planning profession.

Teenage female celebrating academic accomplishment on laptop
Two teenage boys recording music in a studio

Fostering creativity and innovation

Caring Cetera provided support to Youth on Record, a charitable organization that fuels children’s lives by fostering their creative talent in music.

Protecting underserved youth

We’ve raised significant funds for Youth Haven, Southwest Florida’s only emergency and residential shelter for children and teens who have been removed from their homes due to abuse, neglect, or abandonment.

Two diverse kids playing with bubbles outside
Male soldier hugging family

Giving back to our national heroes

Attendees at Cetera’s national conference gave generously in support Soldiers’ Angels, a San Antonio-based national charity that aids members of our armed forces, their families, and our growing veteran population.

Making a difference in our own backyard

We proudly support our employees in charitable giving by providing 16 hours of paid time off to volunteer for the causes they care for most. Our home offices contribute efforts to benefit youth and teens, including United Way of Greater Atlanta, the Hillcrest Youth Center of San Diego, EnrichLA, and more.

Colleagues volunteering on construction site

Taking time to do the right thing

Too often, we can get so caught up in our own lives and needs that we forget those who need so much more. That's why at Cetera, we've made it an integral part of our mission to help others. We're members of the communities where we do business. And our commitment goes beyond just business.

For Investors

You bring the dreams.
We'll build the strategy.

Find an Advisor

Start a partnership for your success

A stronger financial future begins with an advisor focused on your well-being, not just your portfolio. We can turn your goals into a plan you can follow—and stay with.

We start with your goals

We start with your goals

Get flexible solutions personalized to your specific needs and situation, no matter how simple or complex.

Always planning for the future

Always planning for the future

Get guidance on your goals for today and tomorrow—whether that’s planning for a new home, college tuition, retirement, an emergency fund, and more.

The independence to focus on you

The independence to focus on you

No proprietary products. No sales quotas. No one to please other than you. Your success is the only agenda.

Tax-smart solutions

Tax-smart solutions

Explore strategies to help you keep more of what you make and make the most of what you have.

Specialized support

Specialized support

Backed by the teams at Cetera, your financial professional can put an enhanced skillset and knowledge to work for you and your unique investment goals.

Manage risk and protect loved ones

Manage risk and protect loved ones

From insurance to trusts to estate planning, we can help ensure you and your family are protected.

See our latest market research and insights

Explore our most recent thinking on the latest market drivers and how they might affect you.

Dive In Now
Man on laptop looking at market graphs and insights
 
 
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Find a financial professional near you

Feel confident you’re on the right path to pursuing your financial goals through a trusted partnership with a Cetera financial professional.

Find an Advisor
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