Marketing Effectiveness

Marketing effectiveness.

Know your marketing is working

We’ll help you understand what’s effective, what’s not, and then deliver personalized strategies designed to pursue both short- and long-term growth—while being accountable to you for your results.

We help increase your marketing ROI

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We’ll audit your current marketing efforts and create a complete action plan to enhance success.

Leverage our proprietary, four-segment marketing plans with automation for set-and-forget ease.

We’ll create the right mix of solutions to cater to both short- and long-term goals.

We’ll help ensure your marketing isn’t locked in the past, creating a future-focused strategy.

We’ll assess results to clarify messaging and identify the optimal vehicles for conversion success.

A brand built just for you

We’ll cultivate a brand and graphic identity to reflect and promote your vision. Then, we’ll help you connect meaningfully with your ideal client.

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Right message, right time

Attract prospects. Enrich client connections. Recruit talent. Our marketing strategies keep you top of mind with timely communications.

Learn More

More leads with less effort

It couldn't get simpler. We'll fill your pipeline with leads, then ramp up your conversion potential with targeted marketing.

Learn More
Business man looking at his coworker's computer screen to use MarketingCentral

Marketing simplified to a couple hours per month

Learn how Alison McClure of Ohana Wealth Management went from zero marketing to easily using MarketingCentral for personalized, prescheduled communications to build connections and grow her business.

Read Alison’s Story
 
 

Take the first step toward greater success

Talk with one of our Business Development Specialists today to see how our marketing team can help you pursue growth more effectively and efficiently. Only Cetera gives you this level of support to make it happen—and makes it this easy.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021
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Digital Marketing

Digital marketing.

Create transformational opportunities

If you’re not leveraging the full power of digital marketing to connect with clients and prospects where they are, streamline your operations, and radically grow your capabilities, you’re likely sacrificing growth. We’ll help ensure you don’t.

We build digital strategies that put you in control

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Our proprietary marketing plans feature automations that simplify engaging clients and prospects.

Create purposeful client, prospect, and advisor-recruiting experiences across channels.

Boost your search rankings with SEO strategies designed to organically drive traffic to your site.

Get leads sent to you with LeadEngine, plus a curated conversion strategy through MarketingCentral.

Our recruiting marketing strategy includes pre-approved content, drip campaigns, and call scripts.

A brand built just for you

We’ll cultivate a brand and graphic identity to reflect and promote your vision. Then, we’ll help you connect meaningfully with your ideal client.

Learn More
Business man and woman designing a website on a computer using GrowthLine
Business woman demonstrating MarketingCentral functionality with laptop

Right message, right time

Attract prospects. Enrich client connections. Recruit talent. Our marketing strategies keep you top of mind with timely communications.

Learn More

More leads with less effort

It couldn't get simpler. We'll fill your pipeline with leads, then ramp up your conversion potential with targeted marketing.

Learn More
Business man looking at his coworker's computer screen to develop a website

New brand and marketing strategy triples site traffic

With a comprehensive brand identity and website developed through GrowthLine, Jim Starnes of Totus Wealth Management saw his website traffic triple each month, with 83% of traffic driven by new visitors.

Read Jim’s Story
 
 

Take the first step toward greater success

Outpace competitors with a digital marketing strategy we’ll make simple to employ—even if you’re tech-averse. Talk with one of our Business Development Specialists today. Only Cetera gives you this level of support to make it happen—and makes it this easy.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021
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Customer Experience

Customer experience.

Create the optimal environment for your ideal client

Show your clients and prospects that a stronger financial future starts with you. We'll help you create consistent, repeatable journeys and experiences to help make your business more cherished and more referable.

We make your customer experience a strategic advantage

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Build value using compelling interactions via website, communications, meetings, and more.

Gain insights from qualitative research that clarifies clients’ wants—and your opportunities.

Create client cohorts for more personalized learning journeys to deliver relevant, timely content.

Ensure client communications underscore your value proposition and create a cohesive experience.

Our robust client event series creates high-touch, engaging experiences that reinforce your value.

A brand built just for you

We’ll cultivate a brand and graphic identity to reflect and promote your vision. Then, we’ll help you connect meaningfully with your ideal client.

Learn More
Business man and woman designing a website on a computer using GrowthLine
Business woman demonstrating MarketingCentral functionality with laptop

Right message, right time

Attract prospects. Enrich client connections. Recruit talent. Our marketing strategies keep you top of mind with timely communications.

Learn More

More leads with less effort

It couldn't get simpler. We'll fill your pipeline with leads, then ramp up your conversion potential with targeted marketing.

Learn More
Business man looking at his coworker's computer screen to work on podcast

Podcast boosts client engagement—and AUM

Leveraging MarketingCentral, Matt Costanzo was able to easily direct all his clients at once to his podcast as well as reach new prospects, seeing a threefold increase in net new AUM within two years.

Read Matt’s Story
 
 

Take the first step toward greater success

Talk with one of our Business Development Specialists today to see how we can elevate your client experience to be more referral-worthy. Only Cetera gives you this level of support to make it happen—and makes it this easy.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021
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Brand and Customer Strategy

Brand and customer strategy.

Attract the clients you want

Create a robust brand identity designed to connect personally with those you want to reach. From your DBA name, value proposition and mission/vision statement, messaging, logo, color palette and more, we’ll establish or strengthen your brand so it can become an engine of growth.

We build strong brands for deeper client engagement

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Our personalized discovery process enables a brand strategy that always puts the client first.

Pursue your business goals with targeted marketing designed to attract new clients and advisors.

We’ll provide and position content across website, social, search, call scripts, blogs and more.

We’ll build a marketing plan and help you promote your brand promise across marketing touchpoints.

Build brand awareness, engage clients, and boost business performance with our proven strategies.

We’ll extend your reach and market recognition by attracting local and national press coverage.

A brand built just for you

We’ll cultivate a brand and graphic identity to reflect and promote your vision. Then, we’ll help you connect meaningfully with your ideal client.

Learn More
Business man and woman designing a website on a computer using GrowthLine
Business woman demonstrating MarketingCentral functionality with laptop

Right message, right time

Attract prospects. Enrich client connections. Recruit talent. Our marketing strategies keep you top of mind with timely communications.

Learn More

More leads with less effort

It couldn't get simpler. We'll fill your pipeline with leads, then ramp up your conversion potential with targeted marketing.

Learn More
Business man looking at his coworker's computer screen to review brand

Move to independence delivers new brand—and new growth

Discover how Dean Packard of Harvest Wealth launched a new brand identityand digital presencein just three months with the help of Cetera's Advisor Marketing Team.

Read Dean’s Story
 
 

Take the first step toward greater success

A revitalized brand can help create the experience you, your team, and your clients want. Talk with one of our Business Development Specialists today to see how only Cetera gives you this level of support to make it happen—and makes it this easy.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021
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Sales Channel Management and Optimization

Sales channel management and optimization.

Connect more productively with your target market

Client behavior has changed. We’ll help you keep pace, building deeper relationships with your existing base while engaging prospects and advisor talent with our multifaceted approach.

We make your sales process more potent

Financial professional meeting with clients

We help you find and hire the needed front-line staff to pursue your goals.

Elevate your GTM strategy to best engage your target audience of clients, advisors, or both.

Segment your clients and streamline—even automate—delivering the right messages at the right time.

Assess your biggest opportunities for growth, and the solutions to drive it, with Growth360.

Build a multichannel strategy including press, social, website, text, email, print, and events.

A brand built just for you

We’ll cultivate a brand and graphic identity to reflect and promote your vision. Then, we’ll help you connect meaningfully with your ideal client.

Learn More
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Business woman demonstrating MarketingCentral functionality with laptop

Exclusive marketing plans

Attract prospects and enrich client connections with quarterly marketing plans designed to keep you top of mind across multiple demographics.

Learn More

Only do what works

We turn your growth goals into actionable strategy, leveraging the full extent of Cetera’s services and one-on-one guidance from your dedicated Growth Officer.

Learn More
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Business man looking at his coworker's computer screen to review marketing campaign

Automated campaign keeps recruiting pipeline filled

Learn how Greg Brackett of BAR Financial utilized an email drip campaign series created by Cetera to cast a wide advisor recruiting net, identify the warmest leads, and target them personally.

Read Greg’s Story
 
 

Take the first step toward greater success

Create a cohesive, holistic go-to-market strategy for your business. Talk with one of our Business Development Specialists today to see how only Cetera gives you this level of support to make it happen—and makes it this easy.

Matt
Matt Smith
Business Development
(848) 254-7557
Jascha
Jascha Wilson
Business Development
(657) 753-7021
About Us

Always focused on you.

Committed to a better tomorrow

We’re your neighborhood financial professionals. Our partnership with you is built on trusted guidance rooted in clarity and transparency—and a personal interest in helping you pursue a stronger financial future.

Local focus, national strength

We’re part of Cetera, one of the nation’s premier financial service firms. Their innovative technology, specialized teams, and independent investment guidance give us the strength of a national firm with the local service of a smaller one.

​​

Taehoon Gang

Branch Manager

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We’d love to learn more about you

Discover how we can help you pursue your future goals through greater financial well-being.

​​ Contact Us
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Research & Insights Publications - Article design

August 10, 2022

Retail Therapy: Will Consumer Spending Heal the Economy?

Research & Insights Latest Publications Retail Therapy: Will Consumer Spending Heal the Economy?

Going into the pandemic, in February 2020, monthly U.S. retail sales, including food services, were around $526 billion. This plummeted to $407 billion by April 2020. In just two months, retail spending cratered to levels we had not seen in almost a decade. With the help of stimulus checks and extended unemployment benefits, June 2022 monthly retail sales spiked well above the initial pre-pandemic level to over $680 billion, an increase of 29% in just over two years.

Despite these positives, the retail sector is now hindered by high inflation, a renewed appetite for spending on services (particularly travel-related spending), weak consumer confidence, and the fading impact of government stimulus. Can retail rebound and help heal the economy?

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This commentary is published by Cetera Investment Management LLC, an SEC registered adviser owned by Cetera Financial Group. Cetera Investment Management provides market perspectives, portfolio guidance, model management, and other investment advice to its affiliated broker-dealers, dually registered broker-dealers and registered investment advisers.

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