You always find the way forward for your clients. You deserve a firm that does the same for you.

Connect with Us

In service to waymakers like you

Whatever your clients' dreams for the future, they look to you to help them clear obstacles and create the opportunities to get them there. We take the same approach to your success and help you do it in the way that's right for you.

We see things your way

Our service and support for you and your team is unwavering. We have the courage to publicly hold ourselves accountable to you, measuring our success against your expectations time and time again.

4.7 out of 5 stars in advisor satisfaction based on over 30,000 reviews*

“Cetera provides the tools for growth, but more importantly professional Growth Officers to help you implement those tools into all aspects of your business.“

Anthony Fauci

Guided Professional Solutions, LLC

“Cetera has developed channels and platforms for any type of business you do. Whatever you are looking for, you should be able to find it at Cetera.”

Harlan Fischer

Branch Financial Services, Inc.

“After 31 years in this industry, Cetera is the only firm I've seen that treats every single advisor with 'white glove' service.”

John Veirup

Cetera Investors

Choice, right from the very start

One size never fits all. Cetera gives you multiple ways to affiliate, plus additional options within each model to help you find the perfect fit.

Find Your Fit

Creating better ways for you to carry the day

Backed by time-saving tech and specialized support, you’ll find it easier to expand your capabilities and efficiencies in service to your clients' financial well-being and the growth of your business.

Growth
Efficiency
Client Experience

Find your growth levers

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.

Affiliate and grow on your terms

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.

Prospect—without prospecting

Have local, high-intent, screened and qualified client leads sent directly to your inbox.

Succession and continuity planning

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.

Make your brand in-demand

Create a multimedia marketing presence to drive measurable results attracting and engaging clients and prospects.

Scalable advisory tools

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.

Marketing as easy as point and click

Simplify advertising and staying connected with clients and prospects with the personalized support of our professional marketing services.

High-touch support

Our in-office consulting and targeted support maximizes your bottom line by reducing practice-management burdens.

Guided compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”

Institutional-grade advice

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.

Strengthen client connections

Give your clients an interactive financial planning experience that fosters confidence and makes collaboration easy.

Provide clarity in the value you bring

Showcase the value of your service to clients with our informative research and insights.

Answer your clients’ biggest retirement question

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.

Solve clients’ most complex challenges

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.

Expand capabilities for business owners

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Growth

Find your growth levers

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.

Affiliate and grow on your terms

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.

Prospect—without prospecting

Have local, high-intent, screened and qualified client leads sent directly to your inbox.

Succession and continuity planning

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.

Make your brand in-demand

Create a multimedia marketing presence to drive measurable results attracting and engaging clients and prospects.

Efficiency

Scalable advisory tools

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.

Marketing as easy as point and click

Simplify advertising and staying connected with clients and prospects with the personalized support of our professional marketing services.

High-touch support

Our in-office consulting and targeted support maximizes your bottom line by reducing practice-management burdens.

Guided compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”

Institutional-grade advice

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.

Client Experience

Strengthen client connections

Give your clients an interactive financial planning experience that fosters confidence and makes collaboration easy.

Provide clarity in the value you bring

Showcase the value of your service to clients with our informative research and insights.

Answer your clients’ biggest retirement question

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.

Solve clients’ most complex challenges

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.

Expand capabilities for business owners

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Onboard with confidence

You’ll appreciate the diligence of our Onboarding team to keep your move to Cetera smooth and fast. Their extremely high-touch Accesslink onboarding experience keeps your focus on your clients and your business, not your move.

Learn More

Man using Accesslink onboarding experience on tablet

Partner with a firm that lets you lead the way

You’re already creating a better future for your clients. Why not do the same for yourself? Connect with our Business Development Specialists to learn how our personalized approach can help you grow with the independence and support you need to create the business you want the way you want.

Alex Riccobono

Business Development Specialist

(206) 714-5985

Kelli Faraci

Business Development Specialist

(480) 852-6551

Alex Riccobono

Business Development Specialist

Kelli Faraci

Business Development Specialist

*Based on Cetera's Support Center customer experience surveys, Nov. 10, 2020 – June 30, 2024.