March 26, 2024

Cetera Bolsters Legal Team with New Hires and Additional Internal Staff

Press Room Cetera Bolsters Legal Team with New Hires and Additional Internal Staff


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Growth and expanded resources underscore Cetera’s commitment to legal and regulatory compliance in service to financial professionals

December 19, 2023

Karen Jones joins Cetera Investors

Press Room Karen Jones joins Cetera Investors


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Experienced advisor with more than $71 million AUA for clients moves to Cetera Investors from MML Investor Services

April 02, 2024

Cetera Welcomes $135 Million AUA Advisor Duo to Cetera Advisor Networks

Press Room Cetera Welcomes $135 Million AUA Advisor Duo to Cetera Advisor Networks


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Industry Veterans Kip Johansen and Patrick Wight Join Cetera from LPL Financial as Mill City Financial Partners

February 26, 2024

Cetera Launches Industry-First “Growth Guarantee” for Financial Advisor AUA Growth

Press Room Cetera Launches Industry-First “Growth Guarantee” for Financial Advisor AUA Growth


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Seven credit union members meet to collaborate on the betterment of their wealth management programs

December 21, 2023

Cetera Announces Close of Equity Reinvestment from Genstar Capital

Press Room Cetera Announces Close of Equity Reinvestment from Genstar Capital


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Cetera Continues with Current Leadership, Community, Culture and Brand

March 28, 2024

Cetera Financial Institutions Launches Credit Union Council

Press Room Cetera Financial Institutions Launches Credit Union Council


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Seven credit union members meet to collaborate on the betterment of their wealth management programs

December 11, 2025

2026 Annual Outlook

Latest Publications 2026 Annual Outlook

Economic Resilience Meets Elevated Expectations

As we enter 2026, the U.S. economy faces a mix of structural shifts and fiscal changes—from automation and AI to retroactive tax cuts. Our 2026 Annual Outlook explores how these forces may shape growth, inflation, and market dynamics, offering insights on equity valuations, and fixed income opportunities. Discover why resilience and adaptability are expected to remain central themes for investors in the year ahead.

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March 14, 2024

Cetera Completes Successful Consolidation of Advisory Business

Press Room Cetera Completes Successful Consolidation of Advisory Business


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Cetera Advisors LLC RIA consolidated into sister RIA Cetera Investment Advisers LLC

March 14, 2024

Cetera Introduces Bitcoin ETF Policy and Guidance for Financial Professionals

Press Room Cetera Introduces Bitcoin ETF Policy and Guidance for Financial Professionals


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Cetera among the first wealth management firms to deliver comprehensive education, training and resources addressing rapidly growing investment products.

CIM 2026 Market Outlook

2026 Annual Outlook:

Economic Resilience Meets Elevated Expectations

The U.S. economy enters 2026 with moderate growth momentum, powered by retroactive tax cuts, strong consumer refunds, and demographic tailwinds as baby boomers shift into spending mode. Household finances remain solid with multi-decade lows for debt relative to GDP, underscoring resilience.

Economy

Automation and AI are reshaping production, reducing reliance on offshoring and bolstering domestic competitiveness. While labor market risks linger, equilibrium between job openings and seekers suggests stability. Tariff-related inflation appears to be fading, leaving the U.S. positioned to outperform other developed economies, even as China and India lead emerging markets. In the meantime, households have deleveraged, as shown in Figure 1.

Figure 1: Household Debt to GDP Percentage (%)

Household debt to GDP percentage

Source: Cetera Investment Management, FactSet, U.S. Bureau of Economic Analysis. Data as of 6/30/2025.

The big picture: structural forces are quietly carving a stronger, more self reliant economy, offering long term opportunity amid short term uncertainty.

Equity Markets

Equities ride into 2026 on elevated valuations and high expectations. The presidential cycle chart (Figure 2) reminds us that second years often bring weaker returns, but earnings growth projections remain robust — Figure 3 highlights double-digit growth for mid and small caps.

The “Magnificent Seven” AI-driven giants dominate large cap indexes, creating concentration risk. Yet beyond them, valuations are more reasonable, and diversification across sectors and regions is key. International equities provide balance, especially as U.S. tech valuations soar.

Figure 2: Presidential Cycle: Average S&P 500 Total Return (Since 1960)

Presidential Cycle: Average S&P 500 Total Return (Since 1960)

Source: Cetera Investment Management, FactSet, Standard & Poor's. Returns shown are S&P 500 total returns, which include dividends. Investors cannot invest directly in indexes. Data as of 12/31/2024.

Figure 3: Earnings Growth

Earnings Growth

Source: Cetera Investment Management, FactSet, Standard & Poor's. Earnings growth is represented by the year-over-year change. 2025 and 2026 figures are projected by FactSet. Data as of 9/15/2025.

The takeaway: optimism is high, but markets are priced for perfection. Diversification is your best defense against volatility.

Fixed Income

Bonds reclaim center stage in 2026. With yields attractive across the spectrum — 4.25% for government bonds, 4.75% for investment grade corporates, and nearly 7% for high yield — fixed income offers both return potential and portfolio stability.

We expect yields to remain range bound, with a tilt lower by year end, creating opportunities for price appreciation. Figure 4 shows tight high-yield spreads, signaling confidence in the economy but warranting caution. High-quality bonds stand out as diversifiers against equity risk.

Figure 4: High-Yield Spreads

High-Yield Spreads

Source: Cetera Investment Management, FactSet, Bank of America Merrill Lynch. Data as of 11/5/2025.

Bottom Line

2026 is a year of resilience and elevated expectations. Tax cuts, consumer strength, and AI-driven productivity gains support growth, while equities demand careful navigation and bonds offer compelling diversification.

The charts tell the story — from household debt trends to earnings growth projections and high-yield spreads — but the full outlook reveals the deeper forces shaping markets.

Diversification is prudent, and your Cetera financial professional can help you navigate uncertainty while keeping you focused on your personal goals and objectives.

Download Our Full Outlook

Cetera Investment Management LLC is an SEC registered investment adviser owned by Cetera Financial Group®.

The material contained in this document was authored by and is the property of Cetera Investment Management LLC. Cetera Investment Management provides investment management and advisory services to a number of programs sponsored by affiliated and non-affiliated registered investment advisers. Your registered representative or investment adviser representative is not registered with Cetera Investment Management and did not take part in the creation of this material. He or she may not be able to offer Cetera Investment Management portfolio management services.

The content presented should not be construed as offering specific investment, tax, or legal advice and is not an offer or a solicitation of any services. Past performance is not a guarantee of future results.

Any forward-looking statements are based on assumptions, may not materialize, and are subject to revision.

All economic and performance information is historical and not indicative of future results. The market indices discussed are not actively managed. Investors cannot directly invest in unmanaged indices. Please consult your financial advisor for more information. Additional risks are associated with international investing, such as currency fluctuations, political and economic instability, and differences in accounting standards.

A diversified portfolio does not assure a profit or protect against loss in a declining market.

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