The Inside Track

Smart Moves for the Modern Advisor

Smart advisors don't just manage money; they maximize it. The best advisors integrate tax-intelligent strategies into every decision.

Our Inside Track series gives you a quick understanding of why tax planning is the biggest competitive edge in wealth management. Discover how the right approach can help grow your revenue and your clients’ wealth, strengthen client trust, and give you staying power in a rapidly changing market.

Lets talk about upleveling your practice

Transforming Taxes into Opportunity

The industry is changing fast. Hear from Clint Brookshire, Avantax by Cetera Community Leader and CFP®, about how tax-intelligent planning has become the differentiator—and not using it may be financial malpractice.

Turning Tax Strategy into Client Success

Tax planning is no longer a nice-to-have; it’s a must. Today, every firm and advisor should deliver this service to clients. Hear firsthand from Steven Buchanan, CPA®/PFS, MBA, who has transformed his practice by offering tax-intelligent planning.

Explore Tax-Intelligent Resources

Seven Effective Practices for Buyers and Sellers

If you’re considering buying or selling, there are important practices to consider that will make sure your M&A is a success.

Seven Effective Practices for Buyers and Sellers
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Tax Intelligence: The Evolution of Tax-Smart Financial Planning

Explore a new approach: holistic planning that includes tax implications and optimization strategies.

Tax Intelligence: The Evolution of Tax-Smart Financial Planning
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A $600 Billion Opportunity

Taxes can erode your clients’ hard work. By making recommendations to minimize taxes, you could add 1.17% to a client’s portfolio.

A $600 Billion Opportunity
Learn More

Seven Effective Practices for Buyers and Sellers

If you’re considering buying or selling, there are important practices to consider that will make sure your M&A is a success.

Seven Effective Practices for Buyers and Sellers
Learn More

Tax Intelligence: The Evolution of Tax-Smart Financial Planning

Explore a new approach: holistic planning that includes tax implications and optimization strategies.

Tax Intelligence: The Evolution of Tax-Smart Financial Planning
Learn More

A $600 Billion Opportunity

Taxes can erode your clients’ hard work. By making recommendations to minimize taxes, you could add 1.17% to a client’s portfolio.

A $600 Billion Opportunity
Learn More
Contact Representative BG John Purple Plane

Talk with us today

Let’s explore how tax intelligence can set you up for growth and set your clients up for greater success.

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No license? No problem!

Whether you’re a tax pro without a securities registration or an advisor without a CPA or EA license, we can help you get the credentials you need or facilitate a strategic partnership so you can offer your clients greater financial well-being.

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October 28, 2025

Cetera Financial Group Introduces Cetera Private Wealth Portfolios to Serve Affluent and High-Net-Worth Clients

Press Room Cetera Financial Group Introduces Cetera Private Wealth Portfolios to Serve Affluent and High-Net-Worth Clients

New offering provides customizable investment portfolios through Envestnet’s Private Wealth platform

SAN DIEGO – Oct. 28, 2025 – Cetera today announced the launch of Cetera Private Wealth Portfolios, a suite of customizable investment portfolios designed by Cetera Investment Management and offered to Cetera-affiliated advisors exclusively through the Envestnet Private Wealth platform to meet the needs of affluent and high-net-worth households.

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