With $110 million in assets under administration, Shepler leaves LPL for Cetera

SAN DIEGO, July 24, 2025 /PRNewswire/ -- Cetera welcomes veteran financial advisor Doug Shepler, who has moved from LPL Financial to one of Cetera's unique communities – Summit Financial Networks* – within the Cetera Advisor channel. With $110 million in assets under administration**, Shepler came to Cetera because he wanted a level of high-touch service he found lacking elsewhere.

"For too long, I found myself dedicating an unnecessary portion of my day to trying to navigate inefficiencies and technological breakdowns without adequate support. Simple questions frequently turned into 40-minute calls, with long hold times and inconsistent service," Shepler said. "I knew my practice deserved better and that it was time for a change – now it's crystal clear, that for me, joining Cetera through Summit Financial Networks was the best way to achieve that change."

After more than 30 years in the industry, Shepler's practice enjoys a high degree of success and very few client transfers – a result he attributes to his commitment to "service the heck out of clients," which means routinely taking calls on nights and weekends. Shepler wanted a broker-dealer that shared his commitment to high levels of service, and unable to find that in recent years, he decided to move to Cetera.

Shepler said his first onboarding meeting with Cetera and Summit made an impression – when it ended, he looked at his wife, JoAnne, and said: "Wow." Through Cetera's unique channel and community structure, he'd found the ideal combination of large-firm efficiencies and boutique-style service and attention that fit his practice perfectly.

"Summit offers the personalized, white-glove service I was searching for, while Cetera provides the size, scale, and technology necessary to drive sustainable growth. I feel like I'm getting the best of all worlds," he said. "This move means I'll be spending less time on hold and more time focusing on what matters most – my clients."

Cetera Advisor Channel Leader Tom Halloran welcomed Shepler, noting his practice's dedication to service and growth.

"Doug's commitment to prioritizing his clients' needs above all else aligns well with our values," Halloran said. "We look forward to partnering with Doug as he continues to grow his practice with the backing of Cetera's robust service, support and wide range of resources."

Click here for more information about Cetera and here for more information about Summit Financial Networks.

About Cetera
Cetera Financial Group is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 advisors and institutions, Cetera's multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms.

Unlike traditional IBDs, Cetera offers true choice – blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera's five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth.

As of June 30, 2025, Cetera manages approximately $590 billion in assets under administration and $263 billion in assets under management. Its award-winning Voice of the Customer program has captured more than 40,000 advisor reviews, with over 35,000 five-star ratings, giving Cetera a 4.8 out of 5 satisfaction score.

Learn more at www.cetera.com and follow Cetera on LinkedIn, YouTube, X, and Facebook.

"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Investment Advisers LLC, a registered investment adviser, and the following FINRA/SIPC members: Cetera Advisors LLC, Cetera Wealth Services LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. Located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Cetera firms are under separate ownership from any other named entity.

*Summit Financial Networks is a region of Cetera Advisor Networks LLC. Registered Representatives offering securities and advisory services through Cetera Advisor Networks LLC, member FINRA/SIPC, a broker/dealer and Registered Investment Adviser. Cetera firms are under separate ownership from any other named entity.

**Value approximated based on asset holding details provided to Cetera as of January 8, 2025.

SOURCE Cetera Financial Group