June 18, 2024

Cetera Recognized as Finalist for Four 'Wealthies' Awards

Press Room Cetera Recognized as Finalist for Four 'Wealthies' Awards

Cetera ties for third-most finalists among more than 1,000 entries from over 400 firms 

LOS ANGELES, June 18, 2024 /PRNewswire/ -- Cetera Financial Group, the premier financial advisor Wealth Hub, announced today that it has been recognized as a finalist for four 2024 Wealth Management Industry Awards ("Wealthies")*. Cetera is tied for the third-most finalists from a field of more than 1,000 entries by more than 400 companies.

Cetera earned finalist recognition for digital marketing campaign of the year, thought leadership, transition support and DEI categories. The firm will receive recognition, alongside other finalists, during a black-tie ceremony at the Ziegfeld Ballroom in New York City on Sept. 5, 2024.

Cetera is a 2024 "Wealthies" finalist for the following initiatives: 

  • Growth GuaranteeDigital Marketing Campaign of the Year – In an industry typically reluctant to make – let alone back up – bold promises, Cetera's Growth Guarantee breaks new ground with its industry-first guarantee that newly-affiliated financial advisors and institutions will grow their assets under administration at least 38% faster when they participate in Cetera's high-touch GrowthLine program, part of the Growth 360 suite of tools. If they don't meet that growth, their affiliation fees will be refunded as described below.** The omni-channel marketing campaign to launch Growth Guarantee has successfully driven brand awareness and recognition among prospective advisors, showcasing Cetera's leadership in efficiently driving business growth through innovative programs like Growth 360 and GrowthLine.

  • Women's+ Employee Resource Group (ERG)'s Partnership with Rock the Street, Wall Street – Thought Leadership – Cetera's Women's+ ERG, a voluntary, employee-led group striving to foster an environment of innovation and inclusivity allowing members to thrive, proved its ability to spark inclusivity outside Cetera by partnering with Rock the Street, Wall Street. Thirteen Women's+ ERG members worked with 18 high-school girls for five weeks, finishing the lesson with a tour of Cetera's corporate office in El Segundo as well as a career panel featuring several female employees. Each student was given a financial literacy quiz both before and after the program. The students studying under the Cetera volunteers saw a 74.6% improvement in their scores – above benchmark results. Three students from the program reached out seeking internship opportunities while nine said they were likely to study economics, finance, or a related field in the future.

  • Accesslink – Transition Support – Now in its second year, Cetera's industry-leading onboarding experience – Accesslink – combines technology and customized transition planning to deliver a streamlined experience that focuses on moving advisors' businesses to Cetera as effectively and efficiently as possible. Cetera's recruited assets increased by 30% year over year (YOY) in 2022, alongside the launch of Accesslink.

  • Cetera Black Advisor Community Program Enhancements – Diversity, Equity and Inclusion – The Cetera Black Advisor Community (CBAC) is an Advisor Resource Group led by advisors dedicated to driving holistic business growth through practice management and community. By integrating advisor experiences with external expertise, the group effectively meets the needs of the community. This year, the ARG enhanced its offerings by introducing impactful activities in honor of Black History Month. These activities included hosting an external speaker who connected historical insights with Black Wall Street and highlighted the significance of the finance industry in preserving legacies through generational wealth. Additionally, the group launched the "Grow with CBAC Series," empowering advisors to make a meaningful impact within their networks. The "Grow with CBAC Series" not only facilitated growth but also encouraged advisors to broaden their horizons and drive expansion through a strategic approach. By harnessing the strength of the peer community and fostering accountability, advisors were motivated to find their full potential and expand their businesses by tapping into their centers of influence, resulting in remarkable outcomes through proactive outreach. CBAC engagement over the past nine months has grown steadily by at least 15% month over month.

Now in its 10th year, "The Wealthies," WealthManagement.com's annual awards program, honors the individuals, organizations and companies that help financial advisors build better businesses and create better outcomes for their clients.

Visit www.cetera.com for more information. 

About Cetera 

Cetera Financial Group, which is owned by Cetera Holdings (collectively, Cetera), is the premier financial advisor Wealth Hub where financial advisors and institutions optimize their control and value creation. Breaking away from a commoditized and homogenous IBD model, Cetera offers financial professionals and institutions the latest solutions, support, and services to grow, scale, or transition with a merger, sale, investment, or succession plan. Cetera proudly serves independent financial advisors, tax professionals, licensed administrators, large enterprises, as well as institutions, such as banks and credit unions, providing an established and repeatable blueprint for scalable growth.

Home to more than 12,000 financial professionals and their teams, Cetera oversees more than $505 billion in assets under administration and $213 billion in assets under management, as of March 31, 2024. In a recent advisor satisfaction survey of nearly 35,000 reviews, Cetera's Voice of Customer (VoC) program vigorously measures advisor experience and satisfaction 24/7. Currently, it's ranked 4.8 out of 5 stars.

Visit www.cetera.com, and follow Cetera on LinkedInYouTubeTwitter and Facebook.  

"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Investment Advisers LLC, a registered investment adviser, and the following FINRA/SIPC members: Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. Located at: 655 W. Broadway, 11th Floor, San Diego, CA  92101.

*The WealthManagement.com Industry Awards program recognizes outstanding organizations and individuals that support financial advisor success. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.

** If you join a broker-dealer and registered investment adviser affiliated with Cetera Financial Group, Inc. (a "Cetera Company") and participate in our GrowthLine program, and do not grow your assets under administration at least 38% faster than your peer group during the year following the latter of the date you complete the program or your four month affiliation anniversary (the "Measurement Period"), then the Cetera Company will refund your affiliation fees for that year, up to $2,400, upon your request (the "Growth Guarantee"). Your "Peer Group" includes all individuals who registered with a Cetera Company before 2020 and remained registered throughout the Measurement Period and who had verified assets under administration exceeding $20,000,000 at the beginning of the Measurement Period. The GrowthLine Program is a marketing program and does not improve your clients' account performance or provide investment advice. Market performance is excluded from the comparison of your growth rate and your Peer Group's growth rate during the Measurement Period for purposes of the Growth Guarantee. The Growth Guarantee is only available to the primary principal of new affiliates of a Cetera Company that have reviewed the Growth Guarantee terms and conditions and have completed all aspects of the GrowthLine program within six months of affiliation. The Growth Guarantee is limited to one primary principal from each newly affiliating group of advisors joining as a team. Refund requests must be received within 90 days of the expiration of the Measurement Period. Affiliation Fees will be refunded within four weeks of a valid refund request along with supporting documentation. No other charges, expenses or market losses will be refunded. The Growth Guarantee does not modify or alter the terms and conditions of any agreements between you and a Cetera Company and/or affiliate. You are not eligible for the Growth Guarantee if you are an existing affiliated advisor with Cetera, if you're a new affiliate to Cetera and did not pay an affiliation fee, if your affiliation is a result of a merger or acquisition, and if you have an outside registered investment adviser firm. Other restrictions may apply. Cetera reserves the right to change or terminate the Growth Guarantee at any time.

SOURCE Cetera Financial Group