SAN DIEGO – Sept. 9, 2026 – Cetera recently concluded its 2026 Connect2Peers conference at the Salt Palace Convention Center in Salt Lake City, bringing together nearly 2,000 Cetera-affiliated advisors, third-party strategic partners and Cetera home office colleagues for several days to focus on advisor growth, business development opportunities and innovation.

Designed for growth-minded advisors across all Cetera communities, Connect2Peers provides opportunities for financial professionals to exchange ideas, engage directly with Cetera specialists, and explore growth resources designed to help advisors strengthen and scale their businesses.

A highlight of this year’s conference was the launch of the Growth360 Dashboard as a new capability within AdviceWorks® to further help advisors drive the growth of their practices through greater insights and recommendations. The dashboard is part of Cetera’s Growth360 business-planning approach, which combines firm- and advisor-level diagnostics with resources designed to help advisors identify growth opportunities, benchmark performance and turn insights into action.

“Connect2Peers demonstrates the power of the Cetera community,” said Todd Mackay, Chief Wealth Management Officer at Cetera. “Bringing together advisors, strategic partners and home office teams creates a unique forum for collaboration, relationship-building and idea-sharing, all centered on helping advisors grow, serve clients more effectively and achieve greater success.”

Connect Central served as the event’s hub for advisor engagement, featuring expert guidance, live presentations, networking opportunities and strategic partner solutions. Throughout the conference, advisors also participated in peer-to-peer discussions, educational sessions and hands-on experiences focused on growth strategies, technology solutions and business planning resources.

“Connect2Peers showcased the very best of Cetera’s growth-focused approach,” said Cetera Chief Marketing and Communications Officer Michael Zuna. “From the launch of the Growth360 Dashboard to direct access to Cetera teams, resources and strategic partners, the conference reinforced our commitment to helping advisors identify opportunities to enhance their practices, accelerate growth and deliver greater value to their clients.”

The next Connect2Peers conference will be held in Nashville, Sept. 13-16, 2027.

About Cetera
Cetera is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera’s multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms.

Unlike traditional IBDs, Cetera offers true choice – blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera’s five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth.

As of June 30, 2026, Cetera firms manage approximately $688 billion in assets under administration and $330 billion in assets under management. Its Voice of the Customer program has captured more than 50,000 advisor reviews, and over 45,000 five-star ratings, giving Cetera a 4.7 out of 5 satisfaction score.

Learn more at www.cetera.com and follow Cetera on LinkedIn, Instagram, Facebook, YouTube, and X.

Cetera is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera’s principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101.

Avantax Planning Partners, Inc. (APP) and The Retirement Planning Group, LLC (TRPG), doing business as Cetera Planning Partners (CPP), are SEC registered investment advisers within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All referenced entities are under common ownership.

Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice.

Media Contacts:
Gregory for Cetera Financial Group
CeteraPR@gregoryagency.com

Tony Katsulos
Director, External Communications
Cetera Financial Group
tony.katsulos@cetera.com