Embracing diversity. Valuing differences.

Welcoming every voice

Diverse backgrounds. Fresh ideas. Varying points of view. All bring greater innovation and success to any organization. We celebrate individuality, and always strive to create an environment that empowers everyone to be their whole self.

Images of Cetera's diverse team with advisor quote
Group of professionals with Human Rights Campaign equality index rating

A feeling of belonging

Sometimes you have to break barriers to build community. Whether you’re an advisor, employee, or business partner, we always want you to feel at home with us. Diversity and inclusion aren’t just words to be spoken. They’re actions that are taken.

An abundant gift

As we celebrate the immeasurable and vital contributions of Black Americans to our nation’s collective well-being, we look toward ways to advance inclusion and opportunity within our profession.

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Black History Month

“Our business model is built on fiercely defending our financial professionals’ independence. Championing diversity is essential to our ability to support each of them uniquely as they chart their own course to creating a better tomorrow.”Mike DurbinCEO

Equality through philanthropy

Investing in others always provides the greatest returns, so we support efforts to overcome challenges and inequities in the communities around us.

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The amount of Cetera's total financial donations shown on a phone
Group of people sitting in a conference room engaging in dialogue

Listening, then leading

To create real change, you must first listen. Our employee- and advisor-led councils engage in ongoing dialogue on strengthening equity and belonging. Listening first makes us better able to lead—and promote change toward a more just future for everyone.

Cetera Inclusion & Impact Council

The financial professionals and employees on the council inform our efforts to reach more diverse and traditionally underserved communities of investors, while also helping us expand our role in creating a more inclusive profession.

Camilo Mayorga
Camilo Mayorga

Caroline Piehl
Caroline Piehl

Emily Stead
Emily Stead

Frank McKinney
Frank McKinney

George Hunter
George Hunter

LeAnn Rummel
LeAnn Rummel

Majdah alQuhtani
Majdah alQuhtani

Mary Randolph
Mary Randolph

Nevin Sumuy
Nevin Sumuy

Pam Hollinger
Pam Hollinger

Pao Sonterre
Pao Sonterre

Samone Word
Samone Word

Taeyoon Kim
Taeyoon Kim